Can I mention my software by name?
Yes. The “Promotion” rule says mentioning the name of a construction company or software is acceptable, as long as you are not selling it.
A source-backed Rankhog guide to r/ConstructionManagers: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
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This is a community for people working in construction management. The public description says it exists for those in the field to network and share ideas. So the room is made up of construction managers and others in the industry talking shop, not shoppers looking for tools. The description also points to an AEC Collective Discord server, which tells you the community keeps part of its life off Reddit. The rules back this up. Submissions must be construction related and must contribute positively and foster discussion. The tone is professional, and the first rule asks members to keep it that way.
The rule that decides most marketing outcomes here is “Promotion”. It says mentioning the name of a construction company or software is acceptable, but attempting to sell a service or product is a violation. That is a narrow door, and it matters. “Don't spam, overpost, or aggressively self-promote.” is the second gate, and it goes further than spam alone. It says posts and comments that include politics, unreliable news articles, or surveys will be removed, and that you should not exclusively self-promote your own websites. “Submissions must be construction related” is the third gate, because it requires posts to contribute positively and foster discussion. “Don't ask for a job” closes one more door, since asking for work is not allowed here. Finally, “Don't insult, troll, threaten, or harass” sets the tone, and the rule reminds everyone that this is a professional space.
A good post here is a construction management topic first and a product mention second, if at all. Think of a question about how teams handle a real workflow problem, or an honest observation from building something for this industry, framed so that construction managers want to reply. Because “Promotion” allows naming a company or software, you can say what you build in plain words when it is relevant. What you cannot do is sell it, so no pricing, no demo links, no calls to action. The rule “Submissions must be construction related” is your test for every post. If a construction manager would find it useful to read even if they never buy anything, it probably fits.
The fastest way to get removed is to sell. If your post reads like a pitch, a demo request, or a funnel, it violates “Promotion”. Do not post surveys, because the spam rule names them directly. Do not post politics or unreliable news articles, same rule. Do not ask for a job or for work, because “Don't ask for a job” forbids it. Do not flood the sub with links to your own website, because exclusively self-promoting your own sites is called out in “Don't spam, overpost, or aggressively self-promote.”. And keep every post tied to construction management, because anything off topic fails “Submissions must be construction related”.
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Yes. The “Promotion” rule says mentioning the name of a construction company or software is acceptable, as long as you are not selling it.
No. Attempting to sell a service or product is a violation of “Promotion”, so leave pricing, demos, and sign-up links out.
No. “Don't ask for a job” covers asking for work, and that includes pitching your own services to the room.
No. “Don't spam, overpost, or aggressively self-promote.” says posts and comments that include surveys will be removed.
Yes. “Submissions must be construction related” allows cross posts as long as they follow the guidelines set by the sub.
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