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r/startups rules, stats, and what to post

A source-backed Rankhog guide to r/startups: public rules, community context, posting fit, and startup-promotion risk before you publish.

By Anthony Riera, founder and operator of Rankhog.

Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.

Current public stats

Members
1,200,000
Verified
July 9, 2026
Category
Startup founders and entrepreneurs

Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.

Rule summary

  • Relevant Content Only: We are a community of discussion based around startups, not traditional businesses. All content must be relevant to startups. You are welcome to ask how to apply startup methodologies to your traditional business if you frame your question in a non-promotional way. We want you to be able to ask any question that helps your startup.
  • No direct sales, advertisements, or promotion: No direct sales, advertisements, or promotional posts of any kind. We have designated places that are an exception to this rule and they will always be stickied at the top of /r/startups. You MAY share your startup in the Monthly Share Your Startup thread Self-promotion is anything you have an interest, stake or relationship with including being friends with someone at the company. At the end of the day, /r/startups moderators have the final say if your comments are promotional or not.
  • Submissions Serve a Specific Purpose: Submissions are for discussing methodologies, experiences, strategies, techniques, markets, and other such things WITHOUT tying them directly to your own project using its name or URL. Titles must be clear and descriptive. Submissions must have at least 250 characters of content. The more details you provide us the better support our community can provide you with. Like life, the more you put into something the more you get out of it. No legal questions. Use our Legal Office Hours.
  • Feedback Has a Place: All Feedback Requests (including surveys/polls) belong in our Feedback Thread or other appropriate weekly thread. You are invited to repost each week. Be sure to contribute to the others in the thread and ask them to return the favor to increase engagement. You may not publicly offer feedback or direct support outside of the Stickied Threads.
  • Rules for Links in Comments/Discussion: Sometimes you think the best solution is simply to link to a resource that might answer someone's question. We want you to be able to link in discussion to relevant content. We also don't want the discussion to turn into a self promotional mess and link farm. If you are going to link to something in the comments please make sure to: Write at least a sentence explaining why the link is relevant to the discussion. Link only content you have no affiliation with. Affiliate links = banned.
  • Do Not Solicit PM Requests / Post DM Notices: The purpose of making a submission or comment is to engage in a public discussion with the community. It is not to request a PM/DM from someone. Do not post a notice that you DMed someone. You are more than welcome to engage privately with one another, but it is up to you to take the initiative directly.
  • Sharing Your Blog is To Start a Discussion, Never For Self-Promotion: Sharing your blog is not a means to self promote. A link to the original blog post is allowed with prior Mod approval. If you are submitting your own blog content, the full body of the content must be included in the post, properly formatted for reddit. Include an outline & timestamps with a video. If your blog is over 2000 words you may ask for an exemption. All other rules still apply. No blogs about your "startup" journey allowed.
  • Always Be Kind and Supportive: The goal of this community is to encourage people to learn and be inspired to pursue ventures related to startups. Do not troll, harass people, or be an asshole. This does not mean to lie. It means to give support and explain why you don't like something. Try to remember people likely do not have much experience yet or might be simply ignorant to what you know. Be willing to hold a discussion and try to explain your opinion or point of view to the benefit of the entire community.
  • No Unscheduled AMAs: We do not allow unscheduled AMAs. We need to verify and approve all AMAs. If you wish to do an AMA you must use the "Message the Moderators" feature in the side bar and you must give us at least TWO (2) Weeks Lead Time to organize it with you.

Works well

  • Posts that match the community context: Welcome to /r/startups, the place to discuss startup problems and solutions. Startups are companies that are designed to grow and...
  • Specific questions or lessons about startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons, with enough context for useful replies.
  • Share a founder lesson with stage, customer, constraint, action, and outcome.
  • Ask for help on one startup decision instead of asking for a full plan.
  • Drafts that satisfy the visible rule "Relevant Content Only" before any link, launch, or product mention appears.

Avoid

  • Anything that trips "No direct sales, advertisements, or promotion": No direct sales, advertisements, or promotional posts of any kind. We have designated places that are an exception to this rule and they will always...
  • Off-topic posts that do not fit the visible community context or startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons.
  • Low-context posts that fail "Relevant Content Only": We are a community of discussion based around startups, not traditional businesses. All content must be relevant to startups. You are welcome to ask...
  • Posts that ignore "Submissions Serve a Specific Purpose": Submissions are for discussing methodologies, experiences, strategies, techniques, markets, and other such things WITHOUT tying them directly to...
  • Posts that ignore "Feedback Has a Place": All Feedback Requests (including surveys/polls) belong in our Feedback Thread or other appropriate weekly thread. You are invited to repost each...

What r/startups Is For

Reddit describes r/startups this way: Welcome to /r/startups, the place to discuss startup problems and solutions. Startups are companies that are designed to grow and scale rapidly. ...

For Rankhog planning, treat it as a place for startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons. Use the source description and the visible rule list before deciding whether a startup post belongs there.

Rules That Matter Before Posting

The fetched old Reddit rules include "Relevant Content Only", "No direct sales, advertisements, or promotion", "Submissions Serve a Specific Purpose", "Feedback Has a Place". The rule to read twice is "No direct sales, advertisements, or promotion". It is the clearest source-backed warning against turning the subreddit into a launch, link, or sales channel.

What To Post

A strong post gives the community something to answer, inspect, or learn from before it asks for attention. Bring the audience, stage, constraint, what you tried, and the exact question.

Good fits include:

  • Posts that match the community context: Welcome to /r/startups, the place to discuss startup problems and solutions. Startups are companies that are designed to grow and...
  • Specific questions or lessons about startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons, with enough context for useful replies.
  • Share a founder lesson with stage, customer, constraint, action, and outcome.

What To Avoid

Do not use r/startups as a cold launch channel. The safest draft should still make sense if the company name, product URL, and call to action are removed.

Watch for:

  • Anything that trips "No direct sales, advertisements, or promotion": No direct sales, advertisements, or promotional posts of any kind. We have designated places that are an exception to this rule and they will always...
  • Off-topic posts that do not fit the visible community context or startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons.
  • Low-context posts that fail "Relevant Content Only": We are a community of discussion based around startups, not traditional businesses. All content must be relevant to startups. You are welcome to ask...

Rankhog Notes

Use this page as a pre-flight check. If the rule note and the community description do not support the post, choose another subreddit or turn the idea into a comment, lesson, or question first.

Use Rankhog before posting in r/startups

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Common questions about r/startups

Can I promote a startup in r/startups?

Treat direct promotion as high-risk because the fetched public rules include "No direct sales, advertisements, or promotion". A safer post should lead with a useful question, lesson, or context that fits the community.

What should I post in r/startups?

Use it for startup building, founder decisions, launches, operations, validation, and entrepreneurial lessons. The source context says: Welcome to /r/startups, the place to discuss startup problems and solutions. Startups are companies that are designed to grow and scale rapidly. ...

What rule should I read first for r/startups?

Start with "Relevant Content Only": We are a community of discussion based around startups, not traditional businesses. All content must be relevant to startups. You are welcome to ask how to apply startup...

What gets removed fastest in r/startups?

Posts that ignore "Relevant Content Only" are risky. We are a community of discussion based around startups, not traditional businesses. All content must be relevant to startups. You are welcome to ask how to...

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