Can I promote my product here?
You can self promote one time only. That single allowance covers the product, so make it count.
Subreddit guides
r/indiehackers rules, stats, and what to post
A source-backed Rankhog guide to r/indiehackers: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 194,780
- Verified
- September 29, 2026
- Category
- Bootstrapped SaaS founders and solo software builders
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Self Promotion: Users can self promote their product 1 time using the Self Promotion flair. The purpose is for feedback and critique not advertisement.
- MRR: Posts containing info about MRR should have proof; no proof, no post.
- What you build type thing: We sometimes allow “what you build” type posts. If we see that this is done to karma farm, we don't have great news for you.
Works well
- A single Self Promotion flair post that frames your product as a request for feedback and critique, not an advertisement.
- A build story post that shares what you built and asks the community for honest input, as long as it does not read like karma farming.
- A milestone post that includes proof for any monthly recurring revenue numbers before you hit publish.
- A critique request that names the specific decision you are wrestling with, so responses have something concrete to react to.
Avoid
- Promoting your product without the Self Promotion flair, since the moderators remove self promotion that skips the correct flair.
- Trying to promote the same product a second time, because the rules allow self promotion only one time.
- Posting your product like an advertisement instead of asking for feedback and critique, which is the stated purpose of the allowed self promotion.
- Sharing monthly recurring revenue numbers without proof, because the rule is clear that no proof means no post.
- Writing a what you build post that reads like karma farming, which the moderators warn about in “What you build type thing”.
- Assuming a second shot at promotion after your first post gets removed, since the one time allowance does not promise a retry.
What r/indiehackers Is For
This is a community for people who bootstrap their way to success by building products. That means founders who fund their own work, grow it on their own terms, and share the journey of building something from nothing. The rules make it clear that sharing your product is welcome, but under tight conditions. You get to self promote one time, revenue claims need proof, and showing off what you built has to feel like genuine participation, not farming for attention.
Rules That Matter Before Posting
Three rules decide whether a marketing-adjacent post survives here. “Self Promotion” lets you promote your product exactly one time, and only with the Self Promotion flair, and the purpose has to be feedback and critique, not advertisement. “MRR” says any post with info about monthly recurring revenue needs proof, and the rule is blunt about it, no proof, no post. “What you build type thing” allows what you build posts sometimes, but warns that using them to karma farm ends badly for you.
What To Post
Your safest strong move here is one carefully planned product post with the Self Promotion flair, framed as a request for feedback and critique rather than an advertisement. Make it a real question about your product, like what would make you use this or where does this fall short, so the critique angle is genuine. If you want to share revenue numbers, attach proof first, because the rule is explicit that posts with MRR info need it. A what you build post can work when it reads like a maker sharing real progress and inviting conversation, not like a template pushed to many communities. Since no top posts are available for this community, lean on the rules themselves. They tell you the room rewards honest building talk and punishes anything that smells like promotion at scale.
What To Avoid
Do not post a second promotion, because the one time allowance is spent after your first Self Promotion flair post. Do not write your one promotion like an ad, because the rule says the purpose is feedback and critique, not advertisement. Do not mention MRR without proof attached, since no proof means no post. Do not run what you build posts that look like karma farming, because the moderators have already said they do not have great news for people who try it.
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Common questions about r/indiehackers
Can I share my product if I use the right flair?
Yes, but only when you use the Self Promotion flair. The moderators remove self promotion without the correct flair.
Does the one promotion limit apply per product or per account?
Every one. The rule says one time, and there is no language about separate products getting separate turns.
Do I need proof if I only mention revenue once in passing?
The rules do not state it. Since the flair exists for product posts, attaching it is the safe move.
What if I mention my MRR but do not share numbers?
The rules say posts containing info about MRR need proof, so the safe read is yes, bring proof before you mention it.
Lists featuring r/indiehackers
Use these audience lists to decide whether r/indiehackers is the best fit for your Reddit SEO plan or just one supporting community.
Best Subreddits For Bootstrapped Founders
A practical list of subreddits for bootstrapped founders looking for honest lessons, solo-founder systems, and distribution feedback.
- Audience
- Bootstrapped founders
- Subreddits
- 5
Best Subreddits For Indie Hackers
A focused list of subreddits for indie hackers who want useful feedback, founder lessons, and distribution ideas without turning Reddit into a launch channel.
- Audience
- Indie hackers
- Subreddits
- 5
Best Subreddits For Micro-SaaS Founders
A curated list of Reddit communities for micro-SaaS founders validating narrow markets, finding practical feedback, and learning from small software businesses.
- Audience
- Micro-SaaS founders
- Subreddits
- 5
Best Subreddits For SaaS Founders
A Rankhog list of high-signal subreddits where SaaS founders can learn, ask sharper questions, and join Reddit conversations without sounding promotional.
- Audience
- SaaS founders
- Subreddits
- 6
Best Subreddits For Product Launches
A Rankhog list of subreddits for product launches: where founders can share progress, ask for feedback, and avoid link-first launch spam.
- Audience
- Founders planning product launches
- Subreddits
- 6
Best Subreddits For Product-Led Founders
A Rankhog list of subreddits for product-led founders working on activation, onboarding, roadmap choices, discovery, and user feedback.
- Audience
- Product-led founders
- Subreddits
- 5
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