Can I mention my product if it is genuinely helpful for depression?
No. The rules ban self-promotion of any kind, and the community points anyone who wants to advertise toward paid Reddit advertising instead.
A source-backed Rankhog guide to r/depression: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
This community is peer support for anyone struggling with a depressive disorder. People come here to post requests for personal support, either for themselves or for someone close to them. You do not need a diagnosis to post, but whatever your situation, the post has to stay on the topic of depression. The community is clear that feelings which make sense in a situation are not a mental illness, and it moves related topics elsewhere, like medication questions and grief. This is a room for people having a hard time, not a room for audiences, and that shapes every rule it has.
The rule that decides almost everything here is “Posts must request personal support for depressive disorders in yourself, or someone close to you”, because it means every post has to be a personal support request about depression and nothing else. “Absolutely no self-promotion of any kind, including creative writing or other arts” removes any path for founders or marketers to plug a product, and the community even says that if you want to advertise, pay for it. “No activism, debate or unapproved surveys including casual survey or DAE style questions” blocks research, polls, and awareness posts unless a study passes a modmail verification process. “All replies must be personal, empathetic, and responsive to OP. No tough love or debate.” matters because it bans AI in replies, debate, one-upping, and generic comments that could apply to anyone. “Offer help ONLY via public comments. No “I’m here to help” posts or PM/chat requests” blocks helper posts and any invitation to private contact. “Don’t role-model or act as an authority. No achievement/advice posts or AMAs” removes success stories and AMAs, and “No general uplifting content of any kind, including “it gets better” or other unkeepable promises” removes encouragement posts. “Do not give or request clinical advice or advocate for or against treatments & self-help strategies” and “Do not request or offer money, goods, or services, or discuss financial issues” close the remaining doors.
Honestly, nothing shaped like marketing. If you personally struggle with depression and genuinely want support, a post that asks for personal support and includes enough detail for people to respond meaningfully fits this community. That is the only post shape the rules welcome. If your goal is to reach founders or customers, this is not your community, and the respectful move is to read, learn how people talk about hard things, and take that empathy somewhere it is wanted.
Do not post anything promotional, because self-promotion of any kind is banned, including creative work. Do not post surveys, activism, fundraising, or debate content, and do not post a study unless it is from an accredited academic or clinical institution at the postgraduate level or higher and has passed the modmail verification process. Do not make here to help posts, and do not invite anyone into private messages or chats or offsite contact. Do not reply with tough love, debate, one-upping, piling on, or generic comments that could apply to many posters, and do not use AI in your replies, because the rules say personal means no use of AI. Do not post success stories, milestones, advice, or AMAs, and keep any personal milestone to the check-in threads. Do not post uplifting content or make promises like it gets better. Do not give clinical advice, diagnose anyone, or advocate for or against treatments or self-help strategies, even casually, and do not discuss medication here at all. Do not request or offer money, goods, or services, and do not complain about financial issues, because the community treats indirect asks as scams. Do not post or reply off topic, and do not encourage anyone to break the rules.
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No. The rules ban self-promotion of any kind, and the community points anyone who wants to advertise toward paid Reddit advertising instead.
Only studies focused strictly on depressive disorders, from accredited academic or clinical institutions at the postgraduate level or higher, and only after passing a verification process through modmail to get a Mod Approved flair.
No. Replies must be personal, empathetic, and responsive to the original poster, the rules ban AI in replies, and any promotional angle breaks the self-promotion rule.
No. Help is offered only through public comments, and inviting or normalizing private or offsite contact is explicitly against the rules.
No. Achievement and advice posts are not allowed, and personal milestones belong only in the check-in threads.