Can I promote my own Ghost project here?
Yes, and the rules say so directly. Self-promotion is allowed when it is relevant to Ghost, beneficial to the community, and kept to a reasonable level.
Subreddit guides
r/Ghost rules, stats, and what to post
A source-backed Rankhog guide to r/Ghost: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 21,699
- Verified
- September 26, 2026
- Category
- Technical product and developer communities
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- This sub is not about the supernatural. Do not post here if it's unrelated to the blog platform: If your post is unrelated to the open blogging platform you will be banned outright.
- Be Respectful and Constructive: Treat all members with respect. Harassment, insults, or any form of abusive behavior will not be tolerated. Provide constructive feedback and engage in meaningful discussions. Avoid posting inflammatory or off-topic comments.
- Self-Promotion Guidelines: Self-promotion is allowed but should be relevant and beneficial to the community. Share your Ghost-related projects, blogs, or resources that can help others. Promoting other blogging or newsletter platforms is not allowed. Excessive self-promotion or spamming will result in removal of posts and potential bans. Please keep self-promotion to a reasonable level and ensure it adds value to the community.
Works well
- Sharing a Ghost theme or integration you built, with a short explanation of the problem it solves for Ghost publishers
- A writeup of how you migrated your blog or newsletter to Ghost and what you learned along the way
- A step by step guide for a specific Ghost task, like setting up memberships or customizing a theme
- Asking a genuine question about a Ghost setup problem you are stuck on
- Offering your Ghost related tool for free or cheap and inviting honest feedback from people who publish on the platform
Avoid
- Posting anything about ghosts, the supernatural, or paranormal stories, because rule 1 says unrelated posts get a straight ban
- Comparing Ghost to WordPress, Substack, or any other blogging or newsletter platform, even to say Ghost is better
- Dropping a link to your product with no Ghost context and no explanation of how it helps
- Posting the same promotional thing over and over, since excessive self-promotion is called out by name
- Being snarky in comments or arguing with people who give you critical feedback
- Writing a post that is really about your marketing funnel and only mentions Ghost in passing
What r/Ghost Is For
This community is for people who use or build with Ghost, the open blogging platform. That is the whole scope. The people here run blogs and newsletters on Ghost, write themes and integrations for it, and help each other with setup and publishing questions. The description is one line, and the first rule exists because people keep showing up to talk about ghosts, the supernatural kind, instead of the content platform. So this is a focused tool community, not a general marketing hangout, and everyone posting here is expected to care about Ghost itself.
Rules That Matter Before Posting
Three rules decide everything here. The first is “This sub is not about the supernatural. Do not post here if it's unrelated to the blog platform”, and it is the harshest one, because an unrelated post does not just get removed, you get banned outright. The second is “Be Respectful and Constructive”, which means your tone in comments matters as much as your post. The third is “Self-Promotion Guidelines”, and this one is actually good news for founders, because self-promotion is allowed when it is relevant to Ghost, beneficial to the community, and kept to a reasonable level. The catch is that promoting other blogging or newsletter platforms is not allowed, so any comparison post is off the table.
What To Post
A good post here is useful to someone who publishes on Ghost, first and Ghost second. If you built a theme, a plugin, an integration, or a tool that works with Ghost, share it and explain what problem it solves for Ghost users. If you wrote a guide about doing something specific on Ghost, like setting up a newsletter or improving a blog, that fits too. When you promote your own project, frame it around the benefit to the community, answer questions openly, and do not post the same thing repeatedly. Questions about Ghost setup and honest writeups of your Ghost experience also land well, because they invite the constructive discussion the rules ask for.
What To Avoid
The fastest way out of this community is posting something unrelated to the Ghost CMS, because the first rule says you will be banned outright for it, no warning. The second fastest is promoting or even mentioning other blogging or newsletter platforms, which the self-promotion rule does not allow. Excessive self-promotion or spamming gets posts removed and can get you banned too. Being disrespectful, insulting people, or leaving inflammatory or off-topic comments breaks the respect rule. And a generic marketing post that only name-drops Ghost in passing will read as unrelated, so it falls under the first rule as well.
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Common questions about r/Ghost
Can I mention my product also works with WordPress or Substack?
No. The self-promotion rules say promoting other blogging or newsletter platforms is not allowed, so leave comparisons out entirely.
Is a general content marketing question okay here?
Only if the post is genuinely about the Ghost CMS. Anything unrelated to the blogging platform risks a ban under rule 1.
How often can I post about my own thing?
The rules do not state a limit. They say keep it to a reasonable level and make sure each post adds value, so space things out and lead with usefulness.
What happens if I post about ghosts the supernatural thing?
Rule 1 says you will be banned outright, so this is the one community where a topic mistake carries the heaviest penalty.
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