Can I ever promote my product here?
Yes, but only in the weekly self-promotion thread on Fridays, and you need Vendor flair. Outside that thread, promotion is removed.
Subreddit guides
r/legaltech rules, stats, and what to post
A source-backed Rankhog guide to r/legaltech: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 34,685
- Verified
- October 20, 2026
- Category
- Legal practitioners and lawyers
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- No Promotional Posts: Posts promoting a product, service, or company are not allowed, such as "looking for beta testers" thinly veiled case studies, and open-source/free projects. 4 exceptions: 1. The weekly self-promotion thread (Fridays, Vendor flair required) 2. Paid Research Opportunities (must reference rlegaltech.com pain points), 3. Vendor Whitepapers (properly flaired) 4. mod-approved Vendor AMAs. Vendors: claim your page at rlegaltech.com instead.
- No Astroturfing: Shill accounts, coordinated upvoting, and fake grassroots engagement result in a permanent ban with no warning. This is the strictest rule. If we suspect it, we act on it. Confirmed astroturfers are published at rlegaltech.com/shill-wall.
- Be Civil: Disagree on substance, not character. No personal attacks, no name-calling. Critique tools and ideas, not the people behind them.
- Declare Affiliations: If you work for, advise, or have a financial interest in a legaltech company, you must set your user flair to "Vendor / Affiliate" and edit it to include your company name. (e.g. "Vendor: LexisNexis") Failure to disclose is treated as astroturfing (Rule 2).
- News Articles Require Commentary: Link posts must include the poster's own commentary or analysis — at minimum a few sentences explaining why the article matters. No drive-by link dropping.
- No Low Effort Posts: "What's the best CLM?" with no context will be removed. Include your firm size, use case, specific requirements, and what you've already considered. Check the wiki at rlegaltech.com first - your question may already be answered.
Works well
- A news article link with several sentences of your own analysis on why it matters to legal practitioners
- A question about tooling that states your firm size, use case, specific requirements, and what you have already considered
- A promotion of your product in the weekly Friday self-promotion thread with Vendor flair set
- A properly flaired vendor whitepaper
- A vendor AMA after you get moderator approval
- A paid research post that references the pain points listed at rlegaltech.com
Avoid
- Posting any promotional content outside the weekly Friday self-promotion thread
- Posting a thinly veiled case study or a beta tester recruitment post
- Promoting an open-source or free project as a regular post
- Using shill accounts or coordinating upvotes, which gets you banned permanently with no warning
- Posting as a vendor without the Vendor / Affiliate flair naming your company
- Dropping a news article link with no commentary of your own
What r/legaltech Is For
This is a community for practitioner-first discussion about legal technology. The description says vendors are welcome, but labeled, which sets the tone for everything here. The people posting are the people who actually use legal tech in their work, and the rules exist to keep the conversation useful for them. The rules also point vendors to a page at rlegaltech.com where they can claim their own page instead of promoting in the feed. So this is a room where real practitioners talk shop, and vendors have a defined lane rather than a closed door.
Rules That Matter Before Posting
The rule that decides everything here is “No Promotional Posts”. It bans posts promoting a product, service, or company, including thinly veiled case studies, beta tester requests, and open-source or free projects. The rule also lists four exceptions, the weekly self-promotion thread on Fridays with Vendor flair, paid research opportunities that reference the pain points at rlegaltech.com, properly flaired vendor whitepapers, and mod-approved vendor AMAs. “No Astroturfing” is the strictest rule in the community. Shill accounts, coordinated upvoting, and fake grassroots engagement get a permanent ban with no warning, and confirmed astroturfers are published on a shill wall. “Declare Affiliations” requires anyone who works for, advises, or has a financial interest in a legaltech company to set user flair to Vendor / Affiliate with the company name included. The rules say failure to disclose is treated as astroturfing, so this one protects you as much as it protects the community. “News Articles Require Commentary” means any link post needs your own analysis, at minimum a few sentences on why the article matters. “No Low Effort Posts” removes questions like asking for the best tool with no context, so bring your firm size, use case, requirements, and what you have already considered. “Be Civil” rounds it out, critique tools and ideas, not people.
What To Post
If you are a founder in this space, start by setting your user flair to Vendor / Affiliate with your company name, before you post anything. The safest regular post is a plain discussion contribution with no promotion at all, your own commentary on a news article or an honest analysis of a problem practitioners face. If you want to share something promotional, use the weekly self-promotion thread on Fridays and make sure your Vendor flair is in place. If you have a whitepaper, it can be posted when properly flaired. If you want to run an AMA, get moderator approval first. If you are running paid research, it must reference the pain points listed at rlegaltech.com. If you are asking the community for advice on tools or workflows, include your firm size, your use case, your specific requirements, and what you have already considered, and check the wiki at rlegaltech.com first because your question may already be answered.
What To Avoid
The fastest way out is astroturfing. The community calls it the strictest rule and issues permanent bans with no warning, and confirmed astroturfers get published on a public shill wall. Undisclosed vendor ties are treated the same way, so never post about your own space without the flair. Outside the four exceptions in “No Promotional Posts”, any promotional post gets removed, and that includes soft versions like a case study that happens to feature your product or a post fishing for beta testers. Drive-by link dropping fails “News Articles Require Commentary”. Lazy questions fail “No Low Effort Posts”, so a bare ask for tool recommendations with no context will be removed. Personal attacks and name calling fail “Be Civil”. The rules also tell vendors to claim their page at rlegaltech.com rather than promote in the feed, so respect that lane.
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Common questions about r/legaltech
Can I run an AMA about my product?
Yes, but only if the moderators approve it first. Ask before you schedule anything.
What do I do before I post anything as a vendor?
Set your user flair to Vendor / Affiliate and edit it to include your company name. Hiding the connection is treated as astroturfing.
Can I share a whitepaper?
Yes, if it is properly flaired as a vendor whitepaper. That is one of the listed exceptions.
Can I post a paid research opportunity?
Yes, if your research references the pain points listed at rlegaltech.com.