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r/PPC rules, stats, and what to post

A source-backed Rankhog guide to r/PPC: public rules, community context, posting fit, and startup-promotion risk before you publish.

By Anthony Riera, founder and operator of Rankhog.

Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.

Current public stats

Members
285,339
Verified
September 29, 2026
Category
Paid search and performance marketers

Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.

Rule summary

  • Spam: If it looks like spam and tastes like spam, don't eat it, report it. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors... etc. Don't use URL shorteners in your posts and don't Astroturf!
  • Rude / Offensive: We don't tolerate rude or offensive people.
  • Low Quality Post: No low quality posts here. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors...ect. Also, tools/apps trying to survey the community are not allowed.
  • Offensive Language In Title: Keep your post titles clean and succinct.
  • Coupons: Coupons are nice, but this is /r/PPC not CouponClippers.com.
  • Personal Info: Keep non-public personal info out of posts.
  • Unapproved AMA: All AMA threads must have mod approval.
  • Course Question: Courses are mentioned in our Wiki in the right sidebar.
  • No 'Dev/Founder Research' posts: Posts looking for "pain points" of the community, beta testing apps/tools, app/tool validation ideas, or other posts that are looking for ideas or feedback on apps, tools or software ideas and AI are not allowed. Doesn't matter if it's a survey link or all contained in your post. You will just get banned for posting it.
  • Job / Career Type Posts: You can post a job ad as long as your brand/agency is directly hiring someone. Please don't post an ad looking for work or mentors. It just clogs the sub.

Works well

  • A writeup of a real campaign you ran, with the platform, the budget, the targeting, and the actual results, good or bad
  • A specific tactical question about Google Ads, Meta Ads, Microsoft Ads, or Amazon Ads that shows you are doing the work
  • A comparison of two bidding strategies or campaign structures based on your own account data, shared as experience rather than as a pitch
  • A question about scaling a working campaign that invites other practitioners to share how they handle it
  • A job ad if your brand or agency is directly hiring someone, which the “Job / Career Type Posts” rule explicitly allows

Avoid

  • Posting a thread promoting your agency, freelance service, or tool, which the “Spam” rule and the “Low Quality Post” rule both call out directly
  • Asking the community for pain points, beta testers, or feedback on your software idea, which the “No 'Dev/Founder Research' posts” rule says gets you banned, survey link or not
  • Using a URL shortener in any post, which the “Spam” rule forbids
  • Starting an AMA thread without moderator approval, which the “Unapproved AMA” rule requires
  • Posting coupon codes or discount offers, which the “Coupons” rule rejects
  • Posting that you are looking for work or a mentor, which the “Job / Career Type Posts” rule says just clogs the sub and is not allowed for job seekers

What r/PPC Is For

This is the hub for pay per click and performance advertising. People here discuss strategy, scaling, and tactics across Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, emerging AI networks, and similar ad platforms. The people posting are advertisers and marketers working these platforms day to day, and the rules show the moderators want real campaign discussion, not pitches. Job ads are allowed in one narrow case, when a brand or agency is directly hiring someone.

Rules That Matter Before Posting

The “Spam” rule is the big one, because it covers posting threads of services or tools by agencies, freelancers, and contractors, and it also bans URL shorteners and astroturfing. The “Low Quality Post” rule repeats the ban on service and tool threads, and adds that tools or apps trying to survey the community are not allowed. The “No 'Dev/Founder Research' posts” rule is the strictest one for founders, because it bans posts looking for pain points, beta testing, tool validation, or feedback on software ideas, and it says you will just get banned for posting it, survey link or not. The “Unapproved AMA” rule means any AMA thread needs moderator approval first. The “Coupons” rule keeps discount codes out. The “Job / Career Type Posts” rule allows a job ad only if your brand or agency is directly hiring, and blocks posts looking for work or mentors. The “Course Question” rule points course questions to the wiki in the right sidebar.

What To Post

The safest and most welcome posts are real campaign experiences. Write up a tactic you tested on Google Ads or Meta Ads, with what you did, what you spent, and what happened. Ask a specific question about a platform feature, a bidding strategy, or a scaling problem you are facing. Share a lesson from a campaign that failed, because honest postmortems read as contribution, not promotion. If you mention a tool in passing inside a genuinely useful post, keep it light and never structure the post around it. If you want to run an AMA, message the moderators and get approval first.

What To Avoid

Do not post a thread promoting your service, agency, freelance work, or tool, because the “Spam” rule and the “Low Quality Post” rule both call that out. Do not ask the community for pain points, beta testers, or feedback on your app or software idea, because the “No 'Dev/Founder Research' posts” rule says you will get banned for it, even if the whole thing lives in your post text with no survey link. Do not use URL shorteners, and do not astroturf. Do not start an AMA without moderator approval. Do not post coupons or discount codes. Do not post that you are looking for work or a mentor. Keep titles clean and skip rude or offensive behavior.

Use Rankhog before posting in r/PPC

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Common questions about r/PPC

Can I post a job ad here?

Yes, if you are directly hiring for your own brand or agency. The “Job / Career Type Posts” rule allows job ads from brands hiring, but not ads looking for work or mentors.

Can I run an AMA to introduce myself?

No. The “Unapproved AMA” rule requires moderator approval before you start any AMA thread.

Can I ask the community for feedback on my ad tool idea?

No. The “No 'Dev/Founder Research' posts” rule bans posts hunting for pain points, beta testers, or tool validation, and says you will just get banned for posting it.

Can I share a link to my agency or service?

No. The “Spam” rule says posting a thread of services or tools by agencies, freelancers, or contractors counts as spam.

Can I offer a discount code for my product?

No. The “Coupons” rule says this is not a coupon clipping community.

Lists featuring r/PPC

Use these audience lists to decide whether r/PPC is the best fit for your Reddit SEO plan or just one supporting community.

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