Can I talk about my own SaaS here?
Yes, but carefully. Rule two allows mentions of your company if they are genuinely helpful to whoever reads them, while unsolicited pitches and overpromotion count as spam.
Subreddit guides
r/SaaSMarketing rules, stats, and what to post
A source-backed Rankhog guide to r/SaaSMarketing: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 36,518
- Verified
- September 29, 2026
- Category
- SaaS founders and operators
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Submission Guidelines: Follow the Reddit site-wide rules and please treat others with respect, stay on-topic, and avoid non-productive self-promotion. No spam. If you do you'll get one warning, then you'll be banned. If you're not sure if you can post something, ask one of the mods first. Definitely as for permission rather than forgiveness ;)
- No Direct Sales Or Non-Productive Self-Promotion: It's ok to mention your SaaS/blog/company IF it's relevant, adds value and is actually helpful for someone reading. Overdoing it is considered spam and will result in a ban. Direct sales that are unsolicited are forbidden as well. No PM requests please, and no promotion for other communities outside Reddit. No promotion of other communities.
- SaaS-Focused Content Only: Please keep the discussions oriented around SaaS, tech companies, business in general or even personal aspects of the business world. If posts are not somehow helping anyone in regards to the topic, removals and bans will be enforced.
- Blog Posts: You may submit your blog post BUT please post the main ideas rather than just a link without context. You need to provide value to people through your post and not simply present what you're talking about in your article. The more value you provide in the body of the Reddit post, the safer it is to say that it won't be removed. The only way a link is allowed is at the end of the post (“Originally posted here”), unless highly relevant (don't abuse this). Anything else will be removed/banned.
- Be Nice: AKA Don't Be A Dick. At the end of the day, we're all trying to build something we're proud of. Be nice to others. Constructive criticism is welcome - we're trying to help each other after all. Personal attacks or being downright mean without adding any value is not cool.
- Bad Behaviour: Doxing－Posting or seeking personal information, dox attempts or threats Flooding－Posting excessively frequently Duplicates－Reposting news or information Plagiarism－Not giving credit properly Hyping－Pushing speculative, volatile, illiquid, or meme investments, especially flippantly, tersely, or implying huge returns Missing－Disappearing after posting a discussion, posting for another with inadequate information
- No Politics: Let's keep politics out of this sub. We don't allow: Moralizing issues Petitions or calls-to-action Political discussions Political baiting Soapboxing
- No "Build in Public" Posts: Don't post these. 99% add zero value whatsoever, and are just spammy self-promo. Nobody cares about the random feature you just built. Unless you have valuable insights to share, it will be removed.
- No "What are you building?" Posts: These are just spammy self-promo and will be removed. If you want to show up in AI and Google search results, find a way to add value.
- No AI Slop: Don't be lazy and copy/paste from ChatGPT to boost karma or fake engagement. It's obvious, it's spammy, and it creates a lot of noise that distracts attention away from legitimately valuable and helpful discussion. If you do this, you'll be banned. In particular, don't use any tools that monitor Reddit and then respond with an AI comment. The world doesn't need more of that. Solve a real problem instead.
Works well
- A teardown of a landing page or pricing page with screenshots, naming what changed and why, tied to a measurable lift in signups or trials.
- An honest breakdown of a campaign that failed, covering spend, channels tried, and the moment things went sideways, ending with one lesson worth stealing.
- A step-by-step walkthrough of setting up lifecycle emails or onboarding flows for a subscription product, described fully within the post itself.
- A comparison of acquisition channels tested side by side across identical timeframes, showing cost per trial honestly even when winners were surprising.
- Positioning analysis using real homepage language pulled from recognizable industry sites, critiquing clarity without attacking individuals behind decisions.
- Metrics deep dives exploring churn drivers or activation bottlenecks discovered through cohort charts shared inline as images rather than external embeds requiring clicks.
Avoid
- Copy pasting anything written by ChatGPT or another AI tool into a post or comment, because "No AI Slop" says you will be banned for it.
- Using automated tools that watch Reddit and fire off AI comments, since rule ten calls those out specifically.
- Sending unsolicited DMs offering your product or service, because "No Direct Sales Or Non-Productive Self-Promotion" forbids PM requests outright.
- Pitching your SaaS cold in a thread where nobody asked, under the same direct sales ban.
- Sharing build in public style progress reports about features you shipped, since "No Build in Public Posts" removes them almost automatically.
- Asking the community what everyone is working on, because "No What Are You Building? Posts" treats that as pure self promo too.
What r/SaaSMarketing Is For
This community exists for everything related to marketing software products, from hands-on tactics up to big picture strategy. People here discuss SaaS marketing topics, plus broader tech company and business conversations, including some personal sides of running a business. The audience skews toward founders and marketers who sell software subscriptions, so examples grounded in recurring revenue land better than generic retail stories. The description also points founders earning between five thousand and five hundred thousand dollars monthly recurring revenue toward a separate paid mastermind called StartupSauce.com, though that is mentioned as an aside, not part of the daily feed. In practice this means the bar for posts is usefulness. Something belongs here if a person selling software learns something real from reading it.
What To Post
Lead with genuine teaching moments drawn from campaigns you personally ran, framed as lessons learned rather than achievements bragged about. When publishing articles elsewhere, rewrite core arguments directly into the submission text so members gain complete understanding without leaving Reddit, reserving any source URL strictly for closing attribution. Pose thoughtful strategic dilemmas inviting debate, such as positioning tradeoffs or channel selection reasoning, keeping focus squarely on improving outcomes together. Answer technical questions thoroughly whenever you hold specialized experience others lack, letting expertise speak louder than branding ever could. Keep tone warm yet candid during critiques offered back onto peers works-in-progress, honoring mutual aid expectations set forth upfront. Verify topicality beforehand by checking whether average subscribers would walk away knowing something actionable afterward.
What To Avoid
Spamming links without context, because bare submissions violate the blog post rule and risk removal. Breaking the no politics rule with petitions, moralizing, soapboxing, or political baiting, since those bring instant deletion regardless of quality. Flooding the board with many rapid posts, duplicating previously shared material, plagiarizing sources, hyping sketchy investments, or disappearing right after starting a discussion, all named explicitly under bad behaviour rules. Doxxing anyone or hunting for private details, listed among behaviors deserving enforcement. Being rude in disagreements, remembering constructive critique stays fine but cruelty invites removal. Assuming cleverness excuses shortcuts, because several overlapping rules exist precisely to catch disguised advertising.
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Common questions about r/SaaSMarketing
Where am I allowed to put a link to my blog?
One link maximum, placed at the very end under a line like Originally posted here, and only after you have shared the actual substance of the piece in the post itself.
Should I announce my latest release or milestone?
No. Rule eight removes build in public posts unless they carry real insight, so skip the changelog format entirely.
Can I jump into threads where someone has a problem my tool could solve?
Only if you wrote the reply yourself and it solves their actual question. An AI generated response breaks the anti-slop rule and risks a ban.
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