Can I link to my own financial blog here?
Only if you follow the 1/10 rule and the link genuinely answers a question. If more than one out of ten of your posts links to your site, you are spamming.
Subreddit guides
r/whitecoatinvestor rules, stats, and what to post
A source-backed Rankhog guide to r/whitecoatinvestor: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 135,068
- Verified
- September 26, 2026
- Category
- Personal finance and investing communities
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- White Coat Investor Subreddit Rules: R1. Posts must be a personal finance or investing question or discussion in English with a descriptive title and not: AskReddit-style questions, surveys, and polls Meta posts IAMA/AMA requests or posts News or information without a discussion, quote, or summary
- Self-promotion: R2. We don't allow: - Promotion of anything owned by you (or anyone affiliated with you), even if not monetized - Offering referral, invite, or affiliate links/codes - Soliciting business or recruiting - Repeatedly or prominently stating finance-related credentials - PM requests Follow the 1/10 rule- if more than 1 out of 10 of your posts links to your site, even if the linked material answers the question asked, you're spamming the subreddit.
- Disrespect: R3. We don't allow unhelpful or disrespectful conduct such as: - Circlejerking/karmawhoring - Posting purely for upvotes/humor - Insincerity/dishonesty - Trolling, loaded questions, loaded language, or provoking unproductive conversation - Memes or low-effort images/videos - Clickbait titles - Excessively large, bold, or spaced-out text - Bots - Novelty accounts - Insubstantive/ephemeral posts - Requesting votes - Profanity - Crude Language - Nudity - Poor reddiquette - AI posts/comments
- Handouts: R4. Asking for handouts We don't allow asking for handouts. That includes: - Asking (even indirectly) for gifts, loans, or donations for yourself or on behalf of any organization or person(s) - Any mention of a fundraising campaign even without a link - Requesting a job - Asking for loan cosigners - Soliciting for investors
- Politicizing: R5. We don't allow: - Moralizing issues - Petitions - Political discussions - Political baiting - Soapboxing
- Lawbreaking: R6. We don't allow: - Suggesting another user perform illegal activity (or an activity that is illegal in most jurisdictions) - Linking to illegal content or lawbreaking information - Asking for advice on how to commit fraud, evade taxes, etc. - Suggesting the use of piracy, warez, software cracks
- Abuse: R7. We don't allow: - Personal attacks: - Raw criticism without any constructive feedback - Name-calling, flaming, shaming, or otherwise harassing another poster (or person being helped) - Telling a user to harm themselves or others in any way - Abusive language - Intentionally rude or excessively harsh language - Racist, sexist, homophobic, or bigoted remarks - Suggesting sex work, stripping, camming, or exchanging sex acts for money or support - Retaliating in response to an affront
- Relationship/Medical advice: R8. Relationship or personal advice discussion We don't allow relationship or personal advice discussions. That includes: - Content that would be better suited for /r/relationships - Recommending a poster end their current relationship or start a new relationship - Posts about suicide or violence - Relationship drama not essential to a question or discussion - Medical advice
- Other Bad Behavior: R9. Other bad behavior - Missing－Disappearing after posting a discussion, posting for another with inadequate information - Pumping－Pushing speculative, volatile, illiquid, or meme investments, especially flippantly, tersely, or implying huge returns - Rabble rousing－We're not your personal army - Doxing－Posting or seeking personal information, dox attempts or threats - Flooding－Posting excessively frequently - Duplicates－Reposting news or information - Plagiarism－Not giving credit properly
Works well
- A genuine question about how high income professionals should structure retirement accounts
- A discussion comparing taxable brokerage strategies for physicians carrying student debt
- An answer sharing your experience with disability insurance for a high earning dentist, with no link to your own site
- A question about whether to pay off low interest student loans early or invest the difference
- A discussion about tax loss harvesting for someone in a high bracket
Avoid
- Linking to your own blog, tool, or site in your first or second post
- Including a referral code or affiliate link for any financial product
- Posting AI generated content or comments
- Using a clickbait title like you will not believe this tax strategy
- Posting a meme or low-effort image about physician finances
- Asking if anyone wants to invest in or fund your startup
What r/whitecoatinvestor Is For
This subreddit is built for high income professionals like physicians, dentists, attorneys, physician assistants, nurse practitioners, pharmacists, physical therapists, and occupational therapists. They come here to ask, answer, and debate personal finance and investing questions that fit their unique situations. The community exists so people with high incomes can discuss their financial questions without being criticized or downvoted simply for earning well.
Rules That Matter Before Posting
The rules that decide whether a marketing-adjacent post survives are strict and specific. Self-promotion under R2 blocks promotion of anything you own or are affiliated with, referral or affiliate links, soliciting business, and repeatedly stating finance credentials. It also enforces a 1/10 rule, meaning if more than one out of ten of your posts links to your site, you are spamming. White Coat Investor Subreddit Rules under R1 requires posts to be genuine personal finance or investing questions with descriptive titles. Disrespect under R3 bans AI posts and comments, memes, clickbait, and low-effort content. Other Bad Behavior under R9 covers flooding, pumping speculative investments, and reposting.
What To Post
A good post here is a real personal finance or investing question or discussion that fits the high income professional audience. You need a descriptive title that tells people exactly what the post is about. If you are a founder, participate as a community member first and foremost, answering questions and joining discussions without linking to your own work. The 1/10 rule means you can occasionally link to your own site if it genuinely answers a question, but the vast majority of your activity must be unselfish participation. Write in plain English without bold or oversized text.
What To Avoid
Do not promote anything you own or are affiliated with, even if it is not monetized. Do not include referral, invite, or affiliate links or codes. Do not solicit business or recruit. Do not repeatedly or prominently state your finance credentials. Do not post AI generated content or comments. Do not post memes, low-effort images, or clickbait titles. Do not ask for handouts, loans, donations, or investors. Do not moralize issues or start political discussions. Do not give relationship or medical advice. Do not pump speculative or meme investments. Do not flood the subreddit with frequent posts. Do not disappear after posting a discussion.
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Common questions about r/whitecoatinvestor
Can I share my referral code for a financial app?
No. Self-promotion under R2 explicitly bans referral, invite, or affiliate links and codes.
Can I use AI to help write my post?
No. Disrespect under R3 bans AI posts and comments.
Can I mention my professional credentials?
You can mention them when relevant, but Self-promotion under R2 bans repeatedly or prominently stating finance-related credentials.
Can I post a survey about high income professionals?
No. White Coat Investor Subreddit Rules under R1 bans surveys and polls.
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