Reddit rate limit: why it says you're doing that too much

The three limits people mix up

	Who it hits	What you see	What helps
Posting and commenting limit	New or low karma accounts, and newcomers to strict communities	A you're doing that too much message	Waiting, and earning a little karma in that community
Spam filter	Accounts that look like spam	Usually nothing, your content just doesn't show to others	Slowing down, posting less of your own links, an appeal if it was a mistake
Data API limit	Apps and tools using Reddit's API	Error responses and X-Ratelimit headers	Staying under 100 requests a minute per app, as Reddit's API page sets for free access

Only the first one is what people mean by "rate limited" on Reddit. It is a speed bump, not a penalty.

What it means for a marketer

The limit is Reddit asking a new account to slow down, and the right reaction is to slow down. Replying to ten threads in an hour from a fresh account is exactly the behavior it was built to catch, and pushing through it with a second account looks worse. Comment a few times a day in one or two rooms you know, let a little karma build, and the message goes away on its own. If it never shows up but your comments still don't appear for others, check for a spam flag instead. My shadowban checks cover that.