Where to post and launch your SaaS on Reddit
Which subreddits accept a SaaS launch, what to post in each, and how to space it so mods don't see spam.
Short answer
- Who it is for
- Founders about to launch, or relaunch, a SaaS or side project who want to know which subreddits will let them.
- Safest first move
- Decide what the post is for (feedback, a lesson, a launch), then pick rooms whose rules allow that format.
- What to avoid
- Starting with the biggest subreddit, and one launch note pasted into several rooms on the same day.
"Where can I post my SaaS on Reddit?" is the wrong first question, and I asked it too. The better one is "what am I posting?" A feedback request, a build log and a launch are welcome in different rooms. Get that match right and most removals go away.
The table is the short version. The steps walk through a launch week, and the list near the end is what to post when you have nothing to launch.
By Anthony Riera, founder and operator of Rankhog. Updated . Written from what I see running Rankhog's own Reddit accounts, with Reddit's rules linked where a claim depends on them.
Match the post to the room. Rules change, so open each room's rules before you post.
| You want to | Rooms to try | Lead with | Avoid |
|---|---|---|---|
| Share a launch | Rooms to tryr/SideProject, r/indiehackers, r/microsaas | Lead withWhat it does, who it is for, one honest number | AvoidA bare link with no story |
| Get feedback | Rooms to tryr/roastmystartup, r/testmyapp | Lead withThe one question you need answered | Avoid"Thoughts?" with nothing to react to |
| Post a build log | Rooms to tryr/indiehackers, r/EntrepreneurRideAlong | Lead withReal numbers and a decision you are stuck on | AvoidMilestones with no lesson |
| Teach a lesson | Rooms to tryr/startups, r/Entrepreneur, r/SaaS | Lead withThe mistake and what it cost | AvoidA lesson that ends in your signup link |
| Reach buyers | Rooms to tryThe buyers' own subreddit | Lead withA question or an answer, never the launch | AvoidTreating their room like a launch pad |
The playbook
- 1
Decide what the post is for
Write one sentence: "This post is for ___." Feedback, a lesson, a launch or a question. If you can't pick one, the post will try to do all four and the room will read it as an ad.
Example
"This post is for finding out if bakers would pay for stock alerts" is a question for a buyer room. "This post is for telling builders how I got my first ten users" is a lesson for r/indiehackers. Same product, two posts.
- 2
Read the rules, the pinned posts and the week's top posts
Every room says what it allows in the sidebar and the pinned posts, and the top posts of the week show what actually works there. Some rooms only allow promotion in one weekly thread. Some ask for a flair. Some hold back new accounts below a karma or age minimum they never publish. Each Rankhog subreddit guide lists the rules we found and when we checked them.
Example
If a room's pinned post says promotion goes in the Saturday thread, your launch goes in Saturday's thread and nowhere else in that room. Posting it on a Tuesday is a quick way to get removed.
- 3
Write a different post for each room
The same text in five rooms is the pattern Reddit's spam rules describe, and it reads badly anyway, because each room cares about something different. Builders want how you did it. Buyers want what it fixes. Keep the title plain and specific, and save the product name for the body.
Example
For r/SideProject: "I built a stock alert tool for small shops after running out of flour twice. Here's what I learned about the Shopify API." For r/indiehackers: "Month one of a niche SaaS: [signups], [paying], and the channel that surprised me." Fill the brackets with your own numbers.
- 4
Space the launch out
One room a day, or slower. Posting the same link across many communities is spam under Reddit's rules, and new accounts are the ones filters watch closest. A spaced launch also lets you fix the post after the first room tells you what is confusing.
Example
Monday in r/SideProject, Wednesday in r/indiehackers, the next week a buyer room with a question. Three posts, three angles, one product.
- 5
Stay for the first hours
Reddit's feeds favor new posts, so the first hours are when people see yours. Answer every real comment, thank the critics, and fix what they found if it takes five minutes. A founder who replies turns a launch post into a thread, and threads are what people find later.
Example
If someone writes "the pricing page is confusing", reply "You're right, I just changed it. Does this read better?" That reply does more for the launch than the post did.
- 6
Check it logged out
A day later, open the post in a private window. If it is missing there, a filter or a mod removed it. Ask the mods what to change, once and politely. Do not repost the same thing under a new title.
Example
A short modmail works: "Hi, my post about X seems to be removed. Which rule did I miss? I'd like to post it the right way."
Post ideas for weeks with nothing to launch
The rooms above reward regular, useful posts more than one big launch. When there is nothing new to ship, these still work:
- The mistake that cost you the most this month, and what you would do instead.
- A teardown of your own landing page, with the before and the after.
- The numbers from your first month, the boring ones included.
- A feature you removed, and why.
- A decision you are stuck on, with both options written out.
- A comparison you made while choosing a tool, and what you picked.
- A question for the buyers' room that your own data can't answer.
Measure it
Log these for every reply or post. A plain sheet is enough.
- Room, date, title and permalink for each post.
- Visible when logged out after 24 hours, yes or no.
- Comments you answered, and what people found confusing.
- Visits from Reddit in your analytics in the week after.
- Signups and paying users who name Reddit or the post.