Can I link to my product or landing page?
No. The rules say you may link to free resources only, and you may not pitch a product or service.
Subreddit guides
r/agency rules, stats, and what to post
A source-backed Rankhog guide to r/agency: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 100,625
- Verified
- September 29, 2026
- Category
- Agency owners and freelancers
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Follow Reddit Rules: No spam. https://redditinc.com/policies/reddit-rules https://support.reddithelp.com/hc/en-us/articles/360043504051-What-constitutes-spam-Am-I-a-spammer http://www.reddit.com/wiki/selfpromotion
- Be Professional: Don't be rude or vulgar. Please use Reddiquette. https://support.reddithelp.com/hc/en-us/articles/205926439-Reddiquette
- Limit Posts to One Topic: Keep posts to one topic. This makes it easier for the community to read, respond, and search for topics related to their own questions. Simpler posts receive higher engagement from the community and answers become more thorough.
- No Hiring or Job Posts w/o Approval: No posts related to hiring, looking for contractors, or white-label agencies and freelancers are allowed without moderator approval.
- No Low-Quality Content or Unsubstantiated Advice: This includes obviously AI-generated comments and posts as well as low-effort, yet verbose posts related to your "agency journey" or pseudo-inspirational agency stories without proper agency verification. Please read the r/agency subreddit Wiki on how to become a verified agency under the "User Flairs" section.
- No Unsolicited DMs or Asking for DMs: Do not DM or private message anyone in this subreddit attempting to sell your services, products, software, or acquire leads. This is grounds for immediate banning. Additionally, posts and comments that ask people to DM you are also against the rules.
- Use the Search Bar Before Posting: Add content, don't repeat it. If you have a question, use the search feature to see if the question has already been answered in another post. Repetitive post topics are subject for removal.
- Give More Than You Take: This is not a community for agency owners to be sold or solicited to. You may link to FREE resources but you may NOT pitch a product or service. Links must be contextually relevant and link to a resource, not a landing page or an attempt to simply get a link back to a site. Your comment and post history will be evaluated in potential removals.
- No Surveys or Feedback: Asking for feedback on completed or upcoming projects is prohibited. This includes surveys, market research, or questionnaires.
- No Astroturfing: Absolutely NO astroturfing. Accounts suspected of astroturfing will be labeled by mods and investigated for permanent banning. This includes users partaking in both posts and comments.
Works well
- A single, specific question about a real problem you face running your agency, like pricing a retainer or handling a difficult client, kept to one topic.
- A detailed answer to someone else's question, drawing on your own agency experience, with no links attached.
- A genuinely free resource shared inside a relevant conversation, where the link answers the question at hand and does not lead to a landing page.
- A plain question about a workflow or tool choice, asked to learn rather than to steer people toward your own product.
Avoid
- Pitching your product, service, or software in a post or comment, because “Give More Than You Take” bans pitching outright.
- Asking people to DM you, since “No Unsolicited DMs or Asking for DMs” makes that a bannable offense.
- Sending private messages to members to sell or acquire leads, which the same rule says is grounds for immediate banning.
- Posting a hiring ad, contractor search, or white-label offer without moderator approval under “No Hiring or Job Posts w/o Approval”.
- Sharing an AI-generated post or a verbose low-effort agency journey story, which “No Low-Quality Content or Unsubstantiated Advice” removes.
- Running a survey or asking for feedback on your project, which “No Surveys or Feedback” prohibits outright.
What r/agency Is For
This is a community for agency owners and freelancers in the digital marketing space, and it was built by agency owners themselves. The stated goal is peer-to-peer agency growth and connections, so the people posting here run agencies or work as freelancers and talk shop with each other. The rules make clear this is a working room, not a place to be sold to, and there is a verification path through the subreddit Wiki for agency owners who want to post about their own journey.
Rules That Matter Before Posting
The rule that decides most outcomes here is “Give More Than You Take”, which says this is not a community to be sold or solicited to, that you may link to free resources but may not pitch a product or service, and that links must be contextually relevant rather than a landing page or a link grab. “No Unsolicited DMs or Asking for DMs” bans selling in private messages and bans any post or comment that asks people to DM you, and it calls that grounds for immediate banning. “No Low-Quality Content or Unsubstantiated Advice” removes AI-generated posts and comments, plus low-effort agency journey stories and pseudo-inspirational posts without proper agency verification. “No Hiring or Job Posts w/o Approval” means hiring, contractor, and white-label posts need moderator approval first. “No Surveys or Feedback” prohibits surveys, market research, questionnaires, and feedback requests on your projects. “No Astroturfing” gets suspected accounts labeled and investigated for permanent banning. “Use the Search Bar Before Posting” means repetitive topics get removed, and “Limit Posts to One Topic” asks you to keep each post to a single subject. “Be Professional” and “Follow Reddit Rules: No spam” round out the baseline.
What To Post
Post like a peer, not a marketer. Ask one specific question about running or growing an agency, keep it to a single topic, and search first to make sure it has not been answered already. Share a real lesson from your own agency work, but only if you can back it up, because vague or AI-sounding journey stories get removed and the community expects agency verification for that kind of post. If you share a link, it must point to a genuinely free resource, fit the conversation, and never lead to a landing page. Answer other people's questions with substance before you post anything of your own, because your post and comment history gets looked at when removals happen.
What To Avoid
Do not pitch your product, service, or software anywhere in the community, and do not post links that lead to a landing page or exist just to get a link back to your site. Never DM members to sell something or acquire leads, and never ask anyone to DM you, because that is grounds for immediate banning. Do not post hiring, contractor, or white-label requests without moderator approval. Skip AI-generated content, verbose low-effort agency journey stories, and pseudo-inspirational posts without agency verification. Do not run surveys, market research, or ask for feedback on completed or upcoming projects. Do not astroturf, do not post repetitive topics that search would already answer, and keep every post to one topic.
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Common questions about r/agency
Can I link to a free resource?
Yes, but only if the link is contextually relevant and points to a genuine free resource, not a landing page or a link-building attempt.
Can I post that I am looking for contractors or freelancers?
No. “No Hiring or Job Posts w/o Approval” requires moderator approval for hiring, contractor, white-label, and freelancer posts.
Can I ask people to DM me for details?
No. “No Unsolicited DMs or Asking for DMs” bans posts and comments that ask people to DM you.
Can I ask for feedback on my new website or campaign?
No. “No Surveys or Feedback” prohibits surveys, market research, questionnaires, and feedback requests on projects.
Lists featuring r/agency
Use these audience lists to decide whether r/agency is the best fit for your Reddit SEO plan or just one supporting community.
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