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r/SEO rules, stats, and what to post

A source-backed Rankhog guide to r/SEO: public rules, community context, posting fit, and startup-promotion risk before you publish.

By Anthony Riera, founder and operator of Rankhog.

Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.

Current public stats

Members
514,426
Verified
September 29, 2026
Category
SEO operators, founders, and search marketers

Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.

Rule summary

  • Follow Reddit Content Policy: All members should familiarize themselves with the Reddit Content Policy: https://www.redditinc.com/policies/content-policy
  • No Links Allowed: Any posts or comments with links are automatically removed.
  • No Work Offers: This is not a job board. This is not a recruitment tool. Please don't make posts or comments where you are looking to hire someone for SE, testers, reviewers, link exchanges, employment or freelance jobs, paid or unpaid,
  • Must be related to SEO: Posts must be related to search engine optimisation, even just adjacent. For example if the entire post is around PPC, there are better subs for your post.
  • Communicate kindly: We must foster a healthy environment for all members. Disagreements will and should happen, but as long as everyone handles it respectfully and openly, there shouldn't be any problem.
  • No Spamming: No Spam, Self Promotion, Advertising, Brand Awareness etc including branded content, news roundups, posting how-to guides, community promotion
  • No Soliciting and "Asking to DM": No Soliciting and "Asking to DM". Asking people to DM you will get your post/comment removed and will likely get you banned after a few times
  • No Blogs, No Guides, No News, No Apps: This is a Q&A forum, not a blog platform.
  • No Low Quality Posts, Case Studies etc: Repetitive Questions, for example, where to get free backlinks or roasting sites, how SEO has changed etc - will be removed

Works well

  • A detailed troubleshooting question naming symptoms, e.g., why certain template pages stopped appearing in results despite following known practices.
  • An open comparison request framed as a question, e.g., different ways experienced folks structure internal linking across hundreds of similar pages.
  • A curiosity-driven prompt inviting debate, e.g., asking whether recent algorithm shifts match what others observe in their verticals.
  • Answering other people's questions thoroughly in comments, demonstrating expertise through generosity rather than self-reference.
  • A specific architectural dilemma presented neutrally, e.g., seeking input on handling faceted navigation without pushing toward any solution.

Avoid

  • Adding any link anywhere in your post or comment, because links are auto removed.
  • Sharing your blog article, guide, tutorial, or news roundup, since Rule 8 says this is a question and answer forum, not a blog platform.
  • Posting about your product, asking for signups, or building brand awareness under 'No Spamming'.
  • Offering freelance work, hiring, link exchanges, or asking anyone to do testing or reviewing under 'No Work Offers'.
  • Writing anything like 'DM me for details', because 'No Soliciting and "Asking to DM"' makes asking for messages a removal and repeated attempts can lead to bans.
  • Posting off-topic material such as pure pay per click strategy without an SEO angle, which fails 'Must be related to SEO'.

What r/SEO Is For

This is a large question-and-answer home for search engine optimization. People come here with ideas, problems, thoughts, questions, and issues, and the group works them out together. The scope is wide: artificial intelligence driven SEO, generative engine optimization, optimizing for large language models, technical SEO, content SEO, and site architecture. The audience includes site owners, people who run SEO day to day, and everyone in between. Read the tone carefully, because the rules describe this as a helpful and thoughtful community built on mutual assistance, not a stage for selling.

Rules That Matter Before Posting

'No Links Allowed' means any post or comment containing a link is automatically removed, so plan for zero links in whatever you publish. 'No Spamming' covers self promotion, advertising, brand awareness, branded content, news roundups, how-to guides, and community promotion, which shuts down almost every classic marketing move. 'No Blogs, No Guides, No News, No Apps' tells you plainly that this is a question and answer forum, not a blog platform. 'No Work Offers' stops hiring pitches, freelance gigs, tester requests, reviewer requests, and link exchange proposals. 'No Soliciting and "Asking to DM"' removes posts that invite private messages and can ban repeat offenders. 'No Low Quality Posts, Case Studies etc' targets repetitive questions like where to get free backlinks, site roastings, and generic takes on how SEO has changed. 'Must be related to SEO' keeps topics anchored to search, so a purely pay-per-click story belongs elsewhere.

What To Post

Come with a genuine question tied to search. Good shapes look like: describing a ranking problem on your site and asking what could cause it, asking how others handle indexing on a certain type of build, requesting views on a crawlability decision, or comparing approaches to structuring content across many pages. Share specifics in plain text: what you tried, what happened, what confused you. Answer other people's questions generously using your experience, with no strings attached. If you learned something while building your product, frame it as a discussion starter that invites disagreement rather than a polished lesson. The safest posture here is curious practitioner, not promoter.

What To Avoid

Do not put links in posts or comments, ever, because they are removed automatically. Do not promote yourself, advertise, chase brand awareness, or share branded content, since 'No Spamming' names all of those directly. Do not paste your latest blog post, guide, news roundup, or app announcement, because 'No Blogs, No Guides, No News, No Apps' treats this strictly as a question-and-answer forum. Do not offer jobs, freelance work, link swaps, or reviews-for-hire under 'No Work Offers'. Do not tell people to send you a direct message, because 'No Soliciting and "Asking to DM"' warns that repeats can end in a ban. Avoid the tired formats named in 'No Low Quality Posts, Case Studies etc': recycled questions about free backlinks, requests to roast websites, and yet another essay on how SEO has changed. And stay on topic, because a post centered on paid ads falls foul of 'Must be related to SEO'.

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Common questions about r/SEO

Can I talk about my company or product here?

Yes, if the goal is learning rather than promoting. Ask real questions, share findings in words, keep every link out, and stay within 'No Spamming' and 'No Blogs, No Guides, No News, No Apps'.

Can I drop a link to my site or tool?

Never. Under 'No Links Allowed', any post or comment containing a link is automatically removed, so leave URLs out entirely.

Can I mention my brand somewhere other than a post?

Only as part of genuine participation in discussions. Branded content and advertising fall under 'No Spamming', so treat the account as a member, not a channel.

What if I need to show a screenshot or reference a URL?

Use plain language descriptions instead. If people want to find it they can search for it, but remember that turning replies into a funnel breaks 'No Soliciting and "Asking to DM"'.

Will answering questions help me win clients indirectly?

It depends. Helpfulness builds reputation over time, but solicitation, spam, and repeat link violations risk removals and possible bans according to the rules.

Lists featuring r/SEO

Use these audience lists to decide whether r/SEO is the best fit for your Reddit SEO plan or just one supporting community.

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