Can I ever promote my own tool here?
Yes, but only in the weekly self promotion thread, and only if you fully disclose your affiliation with the product at the top of the post.
Subreddit guides
r/devops rules, stats, and what to post
A source-backed Rankhog guide to r/devops: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 515,507
- Verified
- September 29, 2026
- Category
- DevOps and infrastructure operators
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Submissions must include discussion information: Can't be just a link, but also commentary about a link.
- No editorialized titles: Exact titles of articles should be used to avoid confusion or mislead people.
- Job-related postings go to /r/devopsjobs: This subreddit is for news and discussion.
- Self Promotion / Vendors / Personal Affiliation Disclaimer: Self promotion goes in the weekly self promotion thread. Any personal affiliation with a product or tool must be fully disclosed at the top of a post or comment. We won't mind you promoting projects you're part of but if this is your sole purpose in this subreddit we don't want it. Consider buying advertisements if you want to promote your project or products. Note that posts should be as self-contained as possible and not link to external blogs. This is not a space to funnel traffic.
- Low-Effort / Low-Quality Content: Posts that are low-effort, spammy, repetitive, or add little value to discussion are not allowed. For example (but is not limited to) AI content, prompt dumps, and stealth marketing. All content must be original thought, show context, or have meaningful contribution. Memes allowed only on meme-Mondays This rule is enforced at moderator discretion. If your post or comment reads like it was primarily generated by LLMs there is a high chance it will be removed under this rule.
- Surveys / Polls: Survey, poll, and research-related posts require moderator approval. This includes market surveys, vendor poll requests, academic surveys, product validation requests, etc. Surveys without prior approval will be removed. Academic research requires affiliation with an accredited institution and all research must be conducted under a professor with approval from a recognized ethics review body and requires a data protection statement specifying jurisdiction (GDPR etc.)
- No shortened URLs: There's no reason to have a level of indirection here. They could also change/disappear in the future.
- No personal info: This is a site-wide rule.
- Be excellent to each other: Heated discussions are fine, personal attacks are not.
Works well
- A self-contained writeup of a real infrastructure problem you solved, with the full story in the post itself and no external blog link.
- Sharing an industry article using its exact title, plus a 3 to 5 sentence submission statement with your own commentary on why it matters.
- A question about tooling or architecture that invites practitioners to share their own setups and tradeoffs.
- A postmortem or lessons-learned post about an outage or migration, written in your own words with clear context.
- Promotion of your own project in the weekly self promotion thread, with your affiliation disclosed at the top.
Avoid
- Posting a bare link to your blog with no commentary, because rule 1 requires discussion information and the brief says posts should be self-contained.
- Dropping your product link without disclosing your affiliation at the top of the post or comment.
- Writing a clickbait title that does not match the exact article title.
- Asking people to fill out a survey or poll without asking the moderators first.
- Pasting AI-generated text or a prompt dump, since rule 5 says LLM-looking content is likely to be removed.
- Using a shortened URL to hide your destination link, which is banned outright by rule 7 and looks like stealth marketing on top of it.
What r/devops Is For
This is the subreddit for the DevOps movement. People here discuss upcoming technologies, meetups, conferences, and everything that goes into building IT systems. The description says it is a place for news and discussion, and the rules back that up by sending job postings elsewhere. So the room is practitioners and operators talking shop, not a place to pitch tools.
Rules That Matter Before Posting
The rules here are unusually explicit, which makes your job easier. “No vendor spam” says to buy a reddit ad instead of promoting in the feed. “Self Promotion / Vendors / Personal Affiliation Disclaimer” sends self promotion to the weekly self promotion thread, requires you to disclose any personal affiliation with a product or tool at the top of a post or comment, and warns that posts should be self-contained rather than linking out to external blogs. “Submissions must include discussion information” means a bare link is not enough, you need commentary about it. “No editorialized titles” means you use the exact article title when sharing something. “Low-Effort / Low-Quality Content” bans spammy or repetitive posts, and specifically says content that reads like it was primarily generated by LLMs has a high chance of being removed. “Surveys / Polls” requires moderator approval before you post any survey, poll, or research request, including product validation. “Job-related postings go to /r/devopsjobs” keeps hiring talk out of the main feed. “No shortened URLs” bans link shorteners outright.
What To Post
A good post here is a real story from your own infrastructure work, written in your own words, with enough context that people can learn from it without clicking anything. If you share an article, use its exact title and add a short submission statement of 3 to 5 sentences with your own take. If your company or tool is involved in any way, say so at the very top of the post. Self promotion has one home here, the weekly self promotion thread, so use that if you want to talk about your product directly. Write like a human sharing a lesson, because anything that reads like it came out of an LLM is likely to get removed.
What To Avoid
The fastest way to get removed is posting a link with no discussion context, because that breaks “Submissions must include discussion information”. Editorializing a title breaks “No editorialized titles”. Promoting your product in the feed instead of the weekly self promotion thread breaks “Self Promotion / Vendors / Personal Affiliation Disclaimer”, and hiding your affiliation breaks the same rule. Posting a survey, poll, or product validation request without moderator approval breaks “Surveys / Polls”. AI-generated text, prompt dumps, and stealth marketing break “Low-Effort / Low-Quality Content”. Shortened links break “No shortened URLs”. Job listings break “Job-related postings go to /r/devopsjobs”. Personal attacks break “Be excellent to each other”, even though heated discussions are fine.
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Common questions about r/devops
Can I link to my own blog post?
You can, but the post should be as self-contained as possible, use the exact article title, include a 3 to 5 sentence submission statement, and disclose your affiliation up front.
Can I post a job opening for my company?
No, job postings belong in /r/devopsjobs, which is the subreddit the rules point to for that.
Can I run a survey to validate my product idea?
Yes, surveys and polls need moderator approval before you post, so message the moderators first or your post will be removed.
Are memes allowed?
Yes, memes are allowed but only on meme Mondays, so hold yours until then.
Lists featuring r/devops
Use these audience lists to decide whether r/devops is the best fit for your Reddit SEO plan or just one supporting community.
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