Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Rule summary
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No Spam: Spamming links is forbidden. This is a DISCUSSION sub. Repeat offenders will be banned.
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Stay on Topic: Try to stay on topic
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Account Requirments: Due to spammers, there are account requirements in order to participate on this subreddit
Works well
Start a discussion about a web development or web design topic and invite people to share how they handle it
Share a lesson you learned building for the web and ask others if they ran into the same thing
Ask for opinions on a web technology choice you are weighing, framed as a genuine question
Comment thoughtfully on other people's web discussions before you ever start your own thread
Post about a web topic you are genuinely curious about, with your product never mentioned
Avoid
Dropping a bare link with no discussion around it, which is the exact behavior the spam rule forbids
Posting repeatedly with links until you are banned as a repeat offender
Posting about something unrelated to the web and getting removed as off topic
Trying to post from a new account that does not meet the age and karma requirements
Joining only to promote and never participating in anyone else's discussions
What r/web Is For
r/web is a subreddit for discussion about the web. The description is short and broad, so the room covers web topics generally rather than one narrow slice of them. The rules make the character of the place clear. This is a discussion sub, which means people come here to talk about web topics with each other, not to browse a feed of links. The moderators also mention account requirements that exist because of spammers, so the community is set up to favor established members who join the conversation over new accounts that show up only to post their own thing.
Rules That Matter Before Posting
Three rules decide whether a marketing adjacent post survives here. The first is “No Spam”, which says spamming links is forbidden and that this is a discussion sub, with repeat offenders banned. That rule is the big one for any founder, because it tells you a post built around dropping a link is the exact pattern this community was built to stop. The second is “Stay on Topic”, which asks you to keep posts about the web, and the moderator one liner confirms off topic posts get removed. The third is “Account Requirments”, which states that because of spammers there are account requirements in order to participate, and the moderators say they remove content from accounts that do not meet the age and karma requirements. So before you post at all, your account needs to be established enough.
What To Post
A good post here is a conversation starter about the web. If you are a founder, the safest shape is a post that stands on its own as a discussion even if your product never gets mentioned. Ask how people approach a problem you genuinely faced while building for the web, share what you learned and invite disagreement, or ask for opinions on a choice you are weighing. Text posts that invite replies fit this room far better than links. If you do share a link, make sure the post around it is clearly a discussion and not just a drop, because the rule targets spamming links, not links themselves. Bring your account up to the participation requirements first by being a normal member of the community, commenting and contributing before you post anything of your own.
What To Avoid
Do not spam links, because that is the one thing the rules call out with a ban for repeat offenders. Do not post anything off topic, since the community asks you to stay on topic and the moderators remove off topic posts. Do not try to participate with a fresh or low activity account, because account requirements exist specifically to keep spammers out and the moderators remove content from accounts that do not meet the age and karma requirements. Do not treat the subreddit as a place to drop your link and leave, because the community describes itself as a discussion sub and that pattern is exactly what the spam rule exists to stop.
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Links are conditional here. The rule forbids spamming links and says this is a discussion sub, so a link wrapped in a genuine discussion is a different thing from a bare drop, but the safest path is to start discussions and only share links when they truly serve the conversation.
Can I promote my product at all?
Promotion is conditional. Nothing in the rules bans talking about what you build, but spamming links is forbidden and repeat offenders get banned, so any promotion has to happen inside real discussion, not as a link drop.
Can I post with a brand new account?
Probably not. The rules state there are account requirements for participation because of spammers, and the moderators confirm they remove content from accounts that do not meet the age and karma requirements.
What happens if I spam?
The rule says repeat offenders will be banned, so a first offense may get removed, but keep doing it and you lose access to the community entirely.
What topics are allowed?
Topics about the web. The community is for discussion about the web and asks you to stay on topic, and off topic posts get removed.