Can I promote my own blog or tool here at all?
Conditionally. The rule “Self promotion requires participation” allows blog posts, videos, and tool announcements as long as you engage with the community and reply to questions and comments.
A source-backed Rankhog guide to r/apachekafka: public rules, community context, posting fit, and startup-promotion risk before you publish.
Checked October 29, 2026 from the community's public Reddit pages:
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
This is the subreddit for Apache Kafka, the distributed log, and its whole ecosystem, including compatible implementations of the Kafka protocol. The people here are Kafka users and developers, so the conversation is technical and practical: how to run Kafka, how to build on it, and how to get more out of it. It is also a place where people share advice, and the rules explicitly make room for people who work on Kafka tools, blogs, and videos to share their work, as long as they do it the right way. In short, it is a working room for the Kafka community, not a general data engineering or streaming hangout.
The rule that decides everything here is “Self promotion requires participation”, which says blogs, videos, and tool announcements are fine if, and only if, you engage with the community and reply to questions and comments. If you share a video or blog, “If you post a video or blog, you must include a synopsis including its relevance to Apache Kafka” requires you to write a real synopsis inside your post, not just dump a link. “Posts must be directly relevant to Kafka users and developers” sets the topic bar, and the moderators say they remove anything not relevant to Kafka. “Do not try to make sales in comments” draws a hard line between helping people and hunting for customers, so keep selling out of the thread. If your company makes a Kafka tool or service, “Vendors must use the “Vendor” user flair” requires the Vendor flair with your employer name showing on your handle. “No vendor spam” bans content about Kafka alternatives and any product content that is not related to Kafka. Finally, “AI-generated content must be disclosed” means substantially AI-written posts need the (AI) version of the post flair, like Blog (AI), or you risk removal or a ban.
The good shapes here are simple. A technical blog post about a real Kafka problem you solved, posted with a synopsis written in your own words that explains what the reader will learn and why it matters to Kafka users. A video walkthrough of something Kafka related, again with a synopsis in the post itself. A tool announcement if your tool serves Kafka users and developers, framed as here is what this does for people who work with Kafka. Then the part most people skip: come back and answer every question and comment on your post, because that is not optional here, it is rule number one. If AI wrote a big chunk of your post, pick the (AI) flair. If your company sells a Kafka product, set the Vendor flair with your employer name before you post anything.
The fastest removals come from four things, and the moderator one-liner names them plainly: posts that are not relevant to Kafka, vendor spam, undisclosed AI content, and self-promotion without community engagement. So do not post about a competing streaming product or something that merely piggybacks on the Kafka protocol, that is what “No vendor spam” kills. Do not dump a bare link with no synopsis, because “If you post a video or blog, you must include a synopsis including its relevance to Apache Kafka” exists to stop drive-by link dumping. Do not post and vanish, because “Self promotion requires participation” makes replying to comments part of the deal. Never slide into someone's thread to pitch them, “Do not try to make sales in comments” treats that as approaching prospective customers. If you work for a vendor and skip the flair, you are breaking “Vendors must use the “Vendor” user flair” even if the post itself is fine. And if AI wrote most of your post and you skip the (AI) flair, “AI-generated content must be disclosed” says that can mean removal or a ban.
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Conditionally. The rule “Self promotion requires participation” allows blog posts, videos, and tool announcements as long as you engage with the community and reply to questions and comments.
Yes. Posts must be directly relevant to Kafka users and developers, so a tool that helps Kafka teams fits, but “No vendor spam” rules out content about Kafka alternatives or products that only ride on the protocol.
Yes, but rule “Vendors must use the “Vendor” user flair” requires you to add the Vendor user flair, edit it to include your employer name, and turn on show my user flair on this community.
A synopsis that helps people decide whether to click and shows how the content relates to Apache Kafka. Rule “If you post a video or blog, you must include a synopsis including its relevance to Apache Kafka” is explicit about this.
It is allowed, but “AI-generated content must be disclosed” means you must pick the (AI) version of your post flair, like Blog (AI). Trivial use for spelling or grammar does not need a label.
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