How to automate Reddit marketing with Claude Code

Claude Code can now run your Reddit marketing from the terminal. That is the fun part.

The scary part is that a model can write dozens of replies in the time it takes you to read one, and Reddit notices speed long before it notices quality.

This is my full setup, in 4 parts, with one command, three prompts and one rule block you can copy.

Save it. You will want the prompts again tomorrow morning.

Short answer

To automate Reddit marketing with Claude Code, add a Reddit MCP server to it, then ask for threads and drafts in plain words. With Rankhog that is one command: claude mcp add --transport http --scope user rankhog https://api.rankhog.com/mcp, then /mcp to sign in. Claude Code can then build your free Reddit SEO report, list the threads where your product fits, and draft replies in each subreddit's style. Your accounts send only after you allow it, paced like a person.

Key takeaways

• Claude Code can't reach Reddit on its own. An MCP server gives it the tools.
• Draft fast, send slow. The speed that makes Claude Code great is the speed that gets accounts banned.
• Keep a person on every send until you trust the drafts. Rankhog starts every new connection that way.
• One account per thread, no votes from your AI, and pacing you can read in every send answer.
• The setup takes about two minutes. Getting good at it means reading drafts for a while.

1. What does automating Reddit with Claude Code mean?

It means Claude Code does the slow parts of Reddit marketing for you: finding the threads worth answering, reading each subreddit's rules, and writing a first draft. It should not mean a script that posts on its own at three in the morning. The difference is who decides what goes out.

There are three ways people wire this up. I have watched all three.

The first two are fun weekend projects. They are also the fastest way I know to end up with a shadowban.

Rankhog is the third kind. Rankhog finds the threads, drafts in each subreddit's style, and sends from your accounts only after your OK. Try it free for 7 days.

2. How do I add Rankhog to Claude Code?

Run one command, sign in once, and pick what Claude Code may do. The command adds Rankhog for every project on your machine. The sign-in happens in your browser, and Rankhog asks which organization to use and which permissions to grant. Every box starts ticked, sending included. Untick any you'd rather keep for yourself.

Here are the steps, word for word from the Claude Code setup page.

1. Run the command.

claude mcp add --transport http --scope user rankhog https://api.rankhog.com/mcp

--scope user makes Rankhog work in every project. Leave it out to add Rankhog to this project only.

2. Start Claude Code, type /mcp, pick rankhog and sign in to Rankhog in your browser.

3. Pick your organization and what your AI may do. Here is what each box means.

I untick Send for the first week. Claude Code then hands me a link for each reply, I read it in Rankhog, and I approve it there.

4. Try a prompt from part 3 in any project.

If you are new to Rankhog

Here is how it goes after that first sign-in:

1. Add Rankhog to your AI and sign in. Sign-up is free.
2. Ask your AI to set up your product. It builds your free Reddit SEO report right in the chat.
3. Start the 7-day trial from the link it gives you. A card is needed, and Claude Code never pays for anything.
4. Connect Rankhog Desktop and a Reddit account. Nothing is sent before that.

3. Which prompts should I give Claude Code?

Start with the report, then run a short daily prompt, then try the one that only a coding agent can do: replies about what you just shipped. Every prompt below ends by asking Claude Code to show you before anything is sent, and it should. Tell it before it spends credits on a new draft, too.

For a new account, start with the report:

Set up Rankhog for my website https://example.com and get my free Reddit SEO report.
While it builds, tell me which step it's on.
When it's ready, tell me what it found and give me the link to the full report.
Then give me the link to start my trial. Don't pay for anything yourself.

The report shows which Google searches put Reddit threads on page one, where your own site ranks for them, and which subreddits talk about products like yours. If you want to know why that matters, I wrote up how to use Reddit for SEO.

Once you have a plan, this is the daily prompt:

You're connected to Rankhog, my Reddit marketing tool.
1. Tell me my products, my Reddit accounts and my credits.
2. Show today's best Reddit opportunities for my product, best first.
3. For the top 3, show me the thread, why it fits, and the draft reply. Tell me before you spend credits on a new draft.
4. Don't send or schedule anything until I pick which ones.
If you can't send from this connection, give me the link where I approve it in Rankhog.

And this one only a coding agent does well:

Read the last few commits in this repo and tell me what we shipped. Then find Reddit threads where people ask for it and draft replies. Show me before anything is sent.

That last one is my favorite. Claude Code reads the repo, and Rankhog finds the threads where someone is asking for the exact thing you merged on Tuesday. The draft should mention the feature only where it helps the person asking.

A draft costs 1 credit. Sending is free. If Claude Code starts drafting replies for 30 threads you will never answer, tell it to stop at three.

4. How do I keep my Reddit accounts safe?

Keep the speed in the drafting and out of the sending. Read every draft for the first week, keep one account per thread, never let your AI vote, and let pacing space your sends like a person would. No tool can promise an account never gets banned. These are the rules that keep the odds on your side.

Here is the rule block I would paste into a project's CLAUDE.md so Claude Code follows it every session:

Reddit rules for this project:
Allow: read threads, read subreddit rules, write drafts, tell me what each draft costs.
Ask first: anything that sends, schedules or spends credits, any change to settings.
Never: vote, post the same text twice, reply from a second account in a thread we already answered, skip pacing unless I say so for that one send.

And here is what Rankhog does underneath, whatever the prompt says:

• By default an account sends about five comments a day, at least 30 minutes apart, at a slightly random time. Every send answer tells Claude Code how pacing applied.
• Claude Code can ask to skip pacing for one send. That choice, and its risk, are yours.
• You choose what your AI may do when you connect. Every box starts ticked, sending included; untick Send to approve each reply in Rankhog yourself. Only you can turn on autopilot, in the app.
• Two accounts from your organization never write in the same thread. Two of your accounts agreeing with each other is the oldest trick moderators look for.
• Your accounts never upvote each other, and Claude Code can't vote at all. That keeps you far from vote manipulation.

Votes are the quickest way to get an account banned, so on 1 November 2026 I took voting away from agents for good. Warm-up keeps its own votes. Your AI gets none.

If your account is new, none of this replaces a warm-up. Read how to warm up a Reddit account before Claude Code sends anything from it, and skim the Reddit rules that get marketers banned once.

Can I run it from a script or CI?

Yes. Scripts and CI jobs use an organization API key instead of the browser sign-in. An owner or admin makes the key in Rankhog under Settings, API keys, and it belongs to your organization. Put it in RANKHOG_API_KEY first, then add Rankhog with the key in a header.

claude mcp add --transport http rankhog https://api.rankhog.com/mcp --header "Authorization: Bearer $RANKHOG_API_KEY"

A key reads and drafts. It can't set up a new product, so sign in once for that. Sending from a key needs an owner to pick the automation preset when they make it. A nightly job that drafts and sends you a summary is a good use. Keep the sending with a person.

What I don't know yet

Reddit's Responsible Builder Policy asks apps, bots and AI agents that use Reddit data to register for an App label, and it bans automated spam and posting the same content across subreddits. A reply your AI drafted, you edited and approved, and your own account sent at a human pace is not what that policy was written about, but Reddit hasn't spelled out where it falls.

That is one reason Rankhog keeps a person on every send by default. If Reddit says more, I will update this post.

I also can't tell you how good your drafts will be on day one. Read them, edit them, and tell Rankhog what to cut.

Who this is not for

• People who want 50 comments a day from one account. Pacing will feel slow, on purpose.
• Anyone who wants Claude Code to post without reading. Use a scheduler and accept the risk somewhere else.
• Brand-new accounts with no history. Warm them up first.

What to do next

Here is today, in order:

1. Run the claude mcp add command and sign in with /mcp.
2. Paste the first prompt with your website and read your free report.
3. Start the trial from the link Claude Code gives you, then connect Rankhog Desktop and a Reddit account.
4. Run the daily prompt, read three drafts, approve one.
5. Paste the rule block into your CLAUDE.md.

Add it. Read the report. Approve slowly.

Rankhog finds the threads, drafts in each subreddit's style, and sends from your accounts only after your OK. Try it free for 7 days.

Thanks for reading. The setup for every other AI app is on the Reddit MCP page, and the bigger picture lives in Reddit automation.