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r/BuyItForLife rules, stats, and what to post

Know the rules before you post. So easy grandma can do it.

4M members
To post
No minimum in the rules
To comment
No minimum in the rules
Self-promotion
Banned
Links
Allowed with conditions
Articles must disclose any affiliation or referral links. All referrals are removed from comments.
Promo risk
High
From the rules, not from removal counts
Community age
15 years
Since Aug 2011
A grandma in an orange sweater at an old beige computer, reading r/BuyItForLife on Reddit. A Rankhog sticker and a Reddit sticker are on the computer.

About r/BuyItForLife

A source-backed Rankhog guide to r/BuyItForLife: public rules, community context, posting fit, and startup-promotion risk before you publish.Checked from the r/BuyItForLife rules on Reddit.

r/BuyItForLife rules

8 rules, in the community's own words.

  1. 1

    Posted products must be BIFL

    This is a subreddit emphasizing products that are Durable, Practical, Proven, and Made-to-Last. Products that are well-made and durable (even if they won't last an lifetime) are accepted.

  2. 2

    Requests must be Flaired as such

    Requests Must be flaired with the request flair and if you are satisfied with the answers please mark the post as such.

  3. 3

    No Low-Effort Posts

    Use the search bar and check the sidebar before making a request. Low-effort Posts will be removed. if your post is a request be sure to include your budget (if any), products you have already searched, and how you'll primarily be using the product.

  4. 4

    No Home-made items

    Home-made items are not buyable and not verifiable to be BIFL

  5. 5

    No new or unreleased products

    New or unreleased products are not buyitforlife as they have not been verified to last

  6. 6

    Non-descriptive product posts

    BIFL product posts must include the Brand, years owned or Date of purchase Circa the decade is acceptable on items older than 1990

  7. 7

    Affiliate links or free/discounted product

    In Articles Articles Must disclose any & all affiliation to brands, referral/affiliate links or if a product was free/discounted for review. In Comments All referrals should be removed.

  8. 8

    No Advertising on /r/BuyItForLife

    8 /r/BuyItForLife is not a place to advertise your business or sell your product. Want to advertise on Reddit? Start here. Want to contribute look here

What to post in r/BuyItForLife

What fits the room, and what gets removed.

Works well

  • Submitting a request that is properly flaired and includes your budget, intended use, and what you have already searched.
  • Posting a detailed product review that clearly states the Brand and the years you have owned the item.
  • Asking for recommendations for a specific type of durable item while demonstrating that you have already searched the subreddit.
  • Sharing a story about a product you have owned for many years that meets the BIFL standard.

Avoid

  • Posting a home-made item because they are not buyable and cannot be verified as BIFL.
  • Advertising your business or trying to sell your product, as this is strictly prohibited by the community rules.
  • Making a low-effort request without including your budget, what you have already searched, and how you will primarily use the product.
  • Posting new or unreleased products since they have not been verified to last.

Best hours to post in r/BuyItForLife

These hours are in UTC. The free tool converts them to your clock. Based on 35 top posts from the last 90 days.

  1. Tuesday 21:00 UTC2 top posts
  2. Thursday 00:00 UTC2 top posts
  3. Wednesday 14:00 UTC2 top posts
  4. The week, hour by hour
    Top posts that went up in each hour (UTC), last 90 days
    UTCSunMonTueWedThuFriSat
    00:0021
    01:00
    02:00111
    03:001
    04:001
    05:00
    06:001
    07:001
    08:001
    09:001
    10:00
    11:00
    12:0011
    13:0011
    14:00121
    15:0011
    16:001
    17:0011
    18:001
    19:001
    20:00111
    21:0021
    22:0011
    23:00

What actually works in r/buyitforlife

These are the highest scoring posts Rankhog observed in r/buyitforlife over the past month, with what each one did differently. Rankhog watches this community continuously, so it sees posts when they are published and again as they climb.

  1. Screenshot of a post in r/buyitforlife titled "Why does it feel like I have to do a PHD level of research to buy anything of quality? What is your criteria before…" with 2.4k upvotes
    Upvotes
    2.4k
    Comments
    404
    Posted
    Nov 4, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Asks the community a question instead of announcing something
    • Almost no downvotes (97% upvoted)

    Read the full thread on Reddit

  2. Screenshot of a post in r/buyitforlife titled "Bought this broken 100yr old blacksmith hammer for $2 at fleamarket. I knocked out old broken handle replaced it and…" with 2.2k upvotes
    Upvotes
    2.2k
    Comments
    73
    Posted
    Nov 6, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Told in the first person
    • Almost no downvotes (98% upvoted)

    Read the full thread on Reddit

  3. Screenshot of a post in r/buyitforlife titled "Unpopular opinion: A product doesn’t need to last forever to be BIFL. It needs to be repairable." with 1.3k upvotes
    Upvotes
    1.3k
    Comments
    138
    Posted
    Nov 3, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Short paragraphs rather than one block of text

    Read the full thread on Reddit

  4. Screenshot of a post in r/buyitforlife titled "My Water Heater from 1992 Has Finally Sprung a Leak" with 1.2k upvotes
    Upvotes
    1.2k
    Comments
    103
    Posted
    Nov 6, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Told in the first person
    • Kept short enough to read in one pass
    • Almost no downvotes (97% upvoted)

    Read the full thread on Reddit

  5. Screenshot of a post in r/buyitforlife titled "Do not buy anything Epson" with 1.1k upvotes
    Upvotes
    1.1k
    Comments
    479
    Posted
    Nov 3, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Short paragraphs rather than one block of text

    Read the full thread on Reddit

  6. Screenshot of a post in r/buyitforlife titled "My grinder has seen daily use for over a decade now." with 869 upvotes
    Upvotes
    869
    Comments
    656
    Posted
    Nov 3, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Told in the first person
    • Kept short enough to read in one pass

    Read the full thread on Reddit

  7. Screenshot of a post in r/buyitforlife titled "I bought this wrench at flea market for $3 and restored it will oil and wire brush-its from late 1800s early…" with 864 upvotes
    Upvotes
    864
    Comments
    70
    Posted
    Nov 5, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Told in the first person
    • Almost no downvotes (96% upvoted)

    Read the full thread on Reddit

  8. Screenshot of a post in r/buyitforlife titled "My iPad Pro 12.9-inch is over 10 years old and I still use it every day" with 821 upvotes
    Upvotes
    821
    Comments
    206
    Posted
    Nov 3, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Told in the first person

    Read the full thread on Reddit

  9. Screenshot of a post in r/buyitforlife titled "Indestructible Kids Water Bottle (Yeti Brand)" with 720 upvotes
    Upvotes
    720
    Comments
    222
    Posted
    Nov 7, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Kept short enough to read in one pass

    Read the full thread on Reddit

  10. Screenshot of a post in r/buyitforlife titled "America's Test Kitchen -- Greatest tools they've ever tested" with 691 upvotes
    Upvotes
    691
    Comments
    65
    Posted
    Nov 4, 2026

    Why it worked

    • Rankhog breakout tier from a local post-score estimate
    • Broken into a scannable list
    • Short paragraphs rather than one block of text

    Read the full thread on Reddit

What r/BuyItForLife Is For

This community is for people discussing practical, durable, and quality made products that are built to last. The focus is on products that are well-made and durable, even if they do not last an entire lifetime. The mission is centered around finding items that meet the standard of being Durable, Practical, Proven, and Made-to-Last.

Rules That Matter Before Posting

The rules that matter most for marketing adjacent posts are Rule 1, which emphasizes that posted products must be BIFL, meaning durable, practical, proven, and made-to-last. Rule 3 dictates that there can be no Low-Effort Posts, so you must include your budget, searched products, and intended use. Rule 6 requires Non-descriptive product posts to include the Brand and years owned or Date of purchase Circa the decade for items older than 1990. Rule 7 is important for links, as Articles must disclose any and all affiliation or referral links, and all referrals must be removed from comments. Finally, Rule 8 strictly prohibits Advertising on /r/BuyItForLife.

What To Post

A good post for a founder here would be a detailed product review that clearly includes the Brand and how long you have owned the item. If you are making a request, you must ensure it is Flaired as such, and you should include your budget if you have one, along with how you plan to use the product. You should always use the search function before making any request to avoid being flagged for Low-Effort Posts.

What To Avoid

You must avoid posting home-made items because they are not buyable and not verifiable to be BIFL. You must also avoid making posts that are non-descriptive, meaning you must include the Brand and ownership details when discussing a product. You must avoid using affiliate links without disclosing them properly in articles or leaving any referrals in comments. Most importantly, you must avoid any form of advertising your business or selling your product in the subreddit.

A note from Anthony

The rules here are very strict about promotion, which makes sense for a community focused on genuine durability. The emphasis on using the search function shows they really want thoughtful contributions, not just quick posts. It seems like the focus is entirely on practical, real-world product validation.

By , founder and operator of Rankhog. Every guide is built from the community's own public rules and data, then checked by Rankhog's grounding audit before it goes live.

Common questions about r/BuyItForLife

What subreddits are similar to r/BuyItForLife?

Subreddits like r/BuyItForLife are r/ipad, r/kickstarter, r/ProductHunters, r/alphaandbetausers, r/roastmystartup, r/TestMyApp, r/Reviews and r/LaunchMyStartup.

Can I post a new product to this community for feedback?

No, new or unreleased products are not accepted because they have not been verified to last.

What details must I include when I make a product request?

Yes, if you are making a request, you must include your budget if you have one, along with what you have already searched and how you will use the product.

Is it allowed to promote my company or sell my items in r/BuyItForLife?

You cannot advertise your business or sell your product here, as the subreddit is not a place for commercial promotion.

Subreddits like r/BuyItForLife

Other rooms for the same crowd.

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