Can I post my own product here?
No, the rule 'No Advertising on /r/BuyItForLife' says this is not a place to advertise your business or sell your product.
Subreddit guides
r/BuyItForLife rules, stats, and what to post
A source-backed Rankhog guide to r/BuyItForLife: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 3,978,030
- Verified
- September 18, 2026
- Category
- Ecommerce founders and operators
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Posted products must be BIFL: This is a subreddit emphasizing products that are Durable, Practical, Proven, and Made-to-Last. Products that are well-made and durable (even if they won't last an lifetime) are accepted.
- Requests must be Flaired as such: Requests Must be flaired with the request flair and if you are satisfied with the answers please mark the post as such.
- No Low-Effort Posts: Use the search bar and check the sidebar before making a request. [Low-effort Posts](https://www.reddit.com/r/BuyItForLife/wiki/loweffortposts) will be removed. if your post is a request be sure to include your budget (if any), products you have already searched, and how you'll primarily be using the product.
- No Home-made items: Home-made items are not buyable and not verifiable to be BIFL
- No new or unreleased products: New or unreleased products are not buyitforlife as they have not been verified to last
- Non-descriptive product posts: BIFL product posts must include the Brand, years owned or Date of purchase Circa the decade is acceptable on items older than 1990
- Affiliate links or free/discounted product: In Articles Articles Must disclose any & all affiliation to brands, referral/affiliate links or if a product was free/discounted for review. In Comments All referrals should be removed.
- No Advertising on /r/BuyItForLife: 8 /r/BuyItForLife is not a place to advertise your business or sell your product. Want to advertise on Reddit? [Start here](https://www.redditinc.com/advertising?utm_source=reddit&utm_medium=usertext&utm_name=BuyItForLife&utm_content=t5_2ss1q). Want to contribute look [here](https://www.reddit.com/r/BuyItForLife/wiki/3rdparty?utm_source=reddit&utm_medium=usertext&utm_name=BuyItForLife&utm_content=t5_2ss1q)
Works well
- Share a product you have owned for years with the brand name and photos showing wear and durability.
- Answer a request post with a specific product recommendation based on your personal long-term use.
- Write a detailed post about a durable product including the brand, how long you have owned it, and how you use it.
Avoid
- Do not post a product you just launched or have not yet released, because the community requires products to be proven over time.
- Do not post home-made items, as they are not buyable and cannot be verified as durable.
- Do not include affiliate links in comments or fail to disclose that you received a product for free or at a discount.
- Do not make a request post without searching first, because low-effort posts get removed.
What r/BuyItForLife Is For
This community is for practical, durable and quality made products that are made to last. People post products that are durable, practical, proven, and made-to-last. You can also post requests asking the community for product recommendations, as long as you flair them as requests.
Rules That Matter Before Posting
The rule 'No Advertising on /r/BuyItForLife' is the one that matters most for anyone in marketing, because it says this is not a place to advertise your business or sell your product. The rule 'Affiliate links or free/discounted product' requires that articles disclose any affiliation, referral or affiliate links, or if a product was free or discounted for review, and all referrals in comments should be removed. The rule 'No new or unreleased products' blocks anything that has not been verified to last. The rule 'Non-descriptive product posts' requires that product posts include the brand, years owned or date of purchase, with circa the decade acceptable on items older than 1990.
What To Post
A good post here is a genuine product recommendation with a story behind it. You would share a product you have personally owned for years, include the brand name, and say how long you have had it. The community values proof that something lasts, so photos and details matter. If you are answering someone's request, give a specific recommendation based on your own long-term experience with the product.
What To Avoid
Do not advertise your business or try to sell your product, because the rule 'No Advertising on /r/BuyItForLife' is explicit about that. Do not post new or unreleased products, since they have not been verified to last. Do not post home-made items, because they are not buyable and not verifiable. Do not use affiliate links or fail to disclose that a product was free or discounted, and never put referrals in comments.
Use Rankhog before posting in r/BuyItForLife
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Common questions about r/BuyItForLife
What details do I need in a product post?
The rule 'Non-descriptive product posts' requires the brand, years owned or date of purchase, with circa the decade acceptable on items older than 1990.
Can I share a new product I just bought?
No, the rule 'No new or unreleased products' says new products have not been verified to last.
Can I post a product I made myself?
No, the rule 'No Home-made items' says home-made items are not buyable and not verifiable to be durable.
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