Can I post a link to my own store or product?
Yes, but only if your own site, content, or affiliate links make up under 10% of your total submissions and conversation, and the product is a genuinely unique gift idea.
Subreddit guides
r/Gifts rules, stats, and what to post
A source-backed Rankhog guide to r/Gifts: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 340,027
- Verified
- September 18, 2026
- Category
- Ecommerce founders and operators
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Unique Gift Ideas: Make sure to submit unique gift ideas only. If it isn't unique it does not belong here.
- Posts should be flaired: Please flair your posts appropriately. AutoModerator already does quite a bit of automatic flairing, but it's not perfect, so please check that the flair is appropriate for your post.
- Sites should be trustworthy: Make sure to link to the product link directly if possible. Links from trustworthy sites like Amazon, Etsy, Ebay etc are preferred.
- No referral links: No referral links without a warning in the comment or post title.
- No spam: >If over 10% of your submissions and conversation are your own site/content/affiliate links, you're almost certainly a spammer. [[1](https://www.reddit.com/wiki/faq#wiki_what_constitutes_spam.3F)] [[2](https://www.reddit.com/wiki/selfpromotion)] [[3](https://reddit.zendesk.com/hc/en-us/articles/204536499-What-constitutes-spam-Am-I-a-spammer-)]
Works well
- A post sharing a genuinely unusual gift idea with a direct link to the product page on Amazon, Etsy, or Ebay, plus an appropriate flair.
- A post where you share a unique gift idea and clearly warn in the title or a comment that the link is a referral link.
- A post where you participate in other conversations and keep your own site or affiliate links under 10% of your total activity, then share one unique gift idea from your own store.
Avoid
- If your own site, content, or affiliate links make up more than 10% of your submissions and conversation, you are considered a spammer and will be removed.
- Do not post gift ideas that are common or ordinary, because the community only wants unique ideas.
- Do not leave your post unflaired, as posts without an appropriate flair are subject to removal.
- Do not use referral links without a clear warning in the post title or a comment.
What r/Gifts Is For
This community is for sharing unique gift ideas with others. People post gift suggestions they think are unusual or hard to find, and the whole point is that the idea should not be something ordinary. If a gift idea is not unique, it does not belong in the subreddit.
Rules That Matter Before Posting
The rules that decide whether a marketing-adjacent post survives are "Unique Gift Ideas", "Posts should be flaired", "Sites should be trustworthy", "No referral links", and "No spam". The "No spam" rule is the one that matters most for founders, because it sets a hard limit: if over 10% of your submissions and conversation are your own site, content, or affiliate links, you are almost certainly a spammer. The "Sites should be trustworthy" rule also matters, because it asks you to link directly to the product page on a site like Amazon, Etsy, or Ebay. The "Posts should be flaired" rule is simple but strict, because AutoModerator does some of the work but you are expected to check that the flair is appropriate.
What To Post
A good post here is a genuinely unique gift idea with a direct link to a trustworthy site like Amazon, Etsy, or Ebay. You should add an appropriate flair to your post and check that it is correct. If you use a referral link, you must warn people in the post title or a comment. If you are a founder sharing your own product, make sure it is a small part of your overall activity in the subreddit, well under the 10% limit, and that the product itself is a unique gift idea.
What To Avoid
Avoid posting anything that is not a unique gift idea, because the first rule is clear that ordinary ideas do not belong here. Avoid leaving your post unflaired, because the "Posts should be flaired" rule asks you to check that the flair is appropriate even when AutoModerator does it automatically. Avoid linking to untrustworthy sites or indirect product pages, because the "Sites should be trustworthy" rule prefers direct links from Amazon, Etsy, or Ebay. Avoid using referral links without a warning in the post title or a comment, because the "No referral links" rule requires disclosure. Avoid letting your own site, content, or affiliate links make up more than 10% of your submissions and conversation, because the "No spam" rule says that makes you almost certainly a spammer.
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Common questions about r/Gifts
Do I need to disclose referral links?
You must include a warning in either the post title or a comment if you use a referral link.
Is flair required on every post?
Yes, every post must have an appropriate flair, and you should check that the automatic flair is correct.
What kind of links are preferred?
You should link directly to the product page on a trustworthy site such as Amazon, Etsy, or Ebay.
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