Can I promote my real estate photography business here?
No. The rule named "Text Rule 1: No Selling, Advertising, or Soliciting" bans selling, advertising, getting software users, and acquiring social media followers.
Subreddit guides
r/RealEstatePhotography rules, stats, and what to post
A source-backed Rankhog guide to r/RealEstatePhotography: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 38,291
- Verified
- September 18, 2026
- Category
- Agency owners and freelancers
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- General Rule 1: Photography Includes Stills & Video & More: Still photos and motion pictures are both considered photography for the purposes of this community, and other real estate media (e.g. virtual tours, 360 photography, etc) are also allowed. [More details here.](https://www.reddit.com/r/RealEstatePhotography/wiki/the_rules_explained)
- General Rule 2: No Shitposting: This is not the place for memes, meta-jokes, or other humorous/fictional content. Take it to /r/photographycirclejerk or /r/recirclejerk.
- Media Rule 1: Real Estate Only: - Real Estate Photography refers to images of land and/or buildings that have been, are currently, or will be for sale. - Images or Videos must be an accurate representation of a real piece of real property. [More details here.](https://www.reddit.com/r/RealEstatePhotography/wiki/the_rules_explained)
- Media Rule 2: Original Content Only: - Media posts can only be images and videos that you have captured and processed yourself, or that you have captured and had processed by a third party that assigns full copyright of the derivative work to you. - Media acquired from public sources, MLS listings, real estate aggregation websites, cross-posts from other subreddits, or competitors are not allowed. [More details here.](https://www.reddit.com/r/RealEstatePhotography/wiki/the_rules_explained)
- Media Rule 3: Directly Upload Media: Media posts are to be uploaded directly to Reddit -- not to landing pages, galleries, imgur, youtube, vimeo, albums hosted on other websites, blogs, or professional websites.
- Media Rule 4: Titles: Media titles should not include your equipment (e.g. "Sony a1", "Tilt Shift Lens", "Gimbal", etc.) or your process (e.g. "Flambient", "HDR"). These details should instead be included in your Acquisition And Processing Details comment detailed in Image Rule 5. [More details here.](https://www.reddit.com/r/RealEstatePhotography/wiki/the_rules_explained)
- Media Rule 5: Acquisition And Processing Details: - All submitted images must include these as a top-level comment. - Acquisition details include at least: the camera, lens, focal length, support, lights, modifiers, & other equipment used to capture the media. - Processing details include at least software used, the workflow/processes you used within that software, camera settings, and other details required to understand how you created it. [More details here.](https://www.reddit.com/r/RealEstatePhotography/wiki/the_rules_explained)
- Text Rule 1: No Selling, Advertising, or Soliciting: Do not try to sell services, advertise products, get software users, acquire social media followers, or otherwise sell or advertise to this community through text posts or comments. Do not use brand accounts. On the other side of it, please do not solicit the services of others. Do not make posts or comments asking for the services of others.
- Text Rule 2: Don't Be A Jerk: Be civil. Don't discriminate. Don't insult people. Understand that people may be ignorant, but they're here to learn. Don't put down other individuals or groups of people. Don't use pseudo-science to justify awful worldviews. Treat people with kindness, even if they aren't doing the same.
- Text Rule 3: Don't Be Off-Topic: Posts should be at least tangentially related to Real Estate Photography. This includes but is not limited to: capturing images, capturing video, processing images, processing video, business practices for real estate media creators, etc.
Works well
- A direct upload of your own real estate photo with a clean title and a top-level comment listing your camera, lens, focal length, lights, software, and editing workflow.
- A text post asking a specific question about a real estate photography business practice, like pricing or client communication, with no links and no selling.
- A direct upload of your own real estate video or virtual tour, with the required acquisition and processing details in a comment.
- A text post about a technique or piece of gear you use for real estate media, framed as a discussion rather than a promotion.
Avoid
- Do not post memes or meta-jokes, as the community bans this under "General Rule 2: No Shitposting".
- Avoid linking to your website, YouTube, Vimeo, Imgur, or any external gallery, because "Media Rule 3: Directly Upload Media" requires direct uploads to Reddit.
- Do not put your camera, lens, or processing method in the title, since "Media Rule 4: Titles" forbids it.
- Do not try to sell services, advertise products, or solicit work in text posts or comments, as "Text Rule 1: No Selling, Advertising, or Soliciting" bans all of it.
- Do not post photos or videos you did not capture yourself, because "Media Rule 2: Original Content Only" removes anything pulled from MLS listings, aggregation sites, or other subreddits.
- Do not post media of anything that is not a real piece of property for sale, as "Media Rule 1: Real Estate Only" requires an accurate representation of real property.
What r/RealEstatePhotography Is For
This community is for creators of real estate marketing media to come together and discuss the industry, craft, techniques, and gear. The description says the group covers still photos, motion pictures, virtual tours, and 360 photography. The focus is on learning from each other, with the motto that a rising tide lifts all ships. Posts must be tangentially related to real estate photography, including capturing and processing images and video, and business practices for real estate media creators.
Rules That Matter Before Posting
The rules that matter most for anyone doing marketing-adjacent work are "Text Rule 1: No Selling, Advertising, or Soliciting", "Media Rule 3: Directly Upload Media", "Media Rule 2: Original Content Only", "Media Rule 4: Titles", and "Media Rule 5: Acquisition And Processing Details". "Text Rule 1: No Selling, Advertising, or Soliciting" bans selling services, advertising products, getting software users, acquiring social media followers, using brand accounts, and even asking others for their services. "Media Rule 3: Directly Upload Media" bans links to landing pages, galleries, imgur, youtube, vimeo, albums, blogs, or professional websites. "Media Rule 2: Original Content Only" bans media from public sources, MLS listings, aggregation sites, cross-posts, or competitors. "Media Rule 4: Titles" bans equipment and process terms in titles. "Media Rule 5: Acquisition And Processing Details" requires a top-level comment with capture and processing details on all image posts.
What To Post
A good post here is a direct upload of your own real estate photo or video, paired with a title that avoids gear and process names. Your top-level comment must list your camera, lens, focal length, support, lights, modifiers, software, workflow, and camera settings. You can also start a text post about a real estate photography business practice, technique, or piece of gear, as long as it does not sell or advertise anything. The best approach is to share your work and your process so others can learn, without linking out or promoting a service.
What To Avoid
Avoid any form of selling, advertising, or soliciting, because "Text Rule 1: No Selling, Advertising, or Soliciting" bans it in both posts and comments, and also bans brand accounts. Do not link to external sites for your media, since "Media Rule 3: Directly Upload Media" forbids links to landing pages, galleries, imgur, youtube, vimeo, albums, blogs, or professional websites. Avoid posting media you did not capture yourself, as "Media Rule 2: Original Content Only" removes anything from public sources, MLS listings, aggregation sites, cross-posts, or competitors. Do not put your equipment or process in the title, because "Media Rule 4: Titles" says those details belong in a comment. Never skip the details comment, since "Media Rule 5: Acquisition And Processing Details" requires it on all image posts. Do not post memes or jokes, as "General Rule 2: No Shitposting" removes them. Avoid posting anything that is not a real piece of property for sale, because "Media Rule 1: Real Estate Only" requires an accurate representation of real property.
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Common questions about r/RealEstatePhotography
Can I link to my portfolio or YouTube channel?
No. "Media Rule 3: Directly Upload Media" says media must be uploaded directly to Reddit, not to external sites.
Do I need to share my camera settings and editing workflow?
Yes. "Media Rule 5: Acquisition And Processing Details" requires a top-level comment with your camera, lens, focal length, support, lights, modifiers, software, workflow, and camera settings.
Can I mention my gear in the post title?
No. "Media Rule 4: Titles" says equipment and process terms belong in your details comment, not the title.
