r/RealEstatePhotography rules, stats, and what to post

This is a community for the people who create the media that sells real estate. Think photographers, videographers, and folks doing virtual tours or 360 work. The description says the group exists to discuss the industry, the craft, the techniques, and the gear, and to learn from each other. The rules make clear that stills and video both count as photography here, and other real estate media like virtual tours are welcome too. So the room is full of working real estate media creators talking shop, not home buyers or agents looking for listings.

The rule that decides everything for a marketer is “Text Rule 1: No Selling, Advertising, or Soliciting”. It bans selling services, advertising products, getting software users, acquiring followers, and even asking the community for recommendations of services. It also bans brand accounts, so your company handle cannot post here. For anything with an image or video attached, “Media Rule 2: Original Content Only” requires that you captured and processed it yourself, and “Media Rule 3: Directly Upload Media” requires uploading straight to Reddit instead of linking out. “Media Rule 5: Acquisition And Processing Details” demands a top level comment with your camera, lens, settings, and processing workflow on every media post, and “Media Rule 4: Titles” keeps gear names and process names out of titles. “Text Rule 3: Don't Be Off-Topic” keeps posts tied to real estate photography, including business practices for real estate media creators, which is the one marketing adjacent lane that stays open. “General Rule 2: No Shitposting” and “Text Rule 2: Don't Be A Jerk” round out the tone rules.

For a founder doing respectful marketing, the honest play here is to show up as a peer, not a seller. Text posts about business practices for real estate media creators are explicitly on topic, so a genuine question or lesson learned about pricing, client work, or running a media business fits the rules. If you share media, it has to be your own work, uploaded directly to Reddit, with a top level comment giving your camera, lens, settings, and processing workflow. Keep gear names and editing styles out of your title. If you built something for this industry, do not pitch it. Answer craft questions, share what you know, and let people find your profile if they are curious.

The fastest way to get removed is to sell or advertise. “Text Rule 1: No Selling, Advertising, or Soliciting” bans selling services, advertising products, getting software users, gaining followers, and even asking the community to recommend services. Brand accounts are also out. For media posts, “Media Rule 3: Directly Upload Media” means no links to landing pages, galleries, imgur, youtube, vimeo, blogs, or your professional website. “Media Rule 2: Original Content Only” bans media pulled from MLS listings, aggregation sites, or other subreddits. “Media Rule 5: Acquisition And Processing Details” requires a top level comment with your equipment and workflow, and “Media Rule 4: Titles” forbids gear or process names in the title. “General Rule 2: No Shitposting” bans memes and jokes, “Media Rule 1: Real Estate Only” limits media to real property for sale, and “Text Rule 3: Don't Be Off-Topic” requires posts to relate to real estate photography. “Text Rule 2: Don't Be A Jerk” sets the tone bar.

What stands out to me is how far the no selling rule goes here. It even bans asking the community to recommend services, which tells me the moderators want this space kept purely for peers talking craft. The acquisition and processing details comment is a smart requirement too, because it forces every shared image to teach something instead of just showing off. My read is that this community rewards people who give away knowledge and quietly punishes anyone who shows up with a pitch.