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Why this r/SaaS post worked

“Don't fall for the "how I hit $10k MRR" posts here” by u/milo333

Screenshot of a post in r/SaaS titled "Don't fall for the "how I hit $10k MRR" posts here" with 193 upvotes
193 upvotes and 49 comments when the post was 1 day old.

What the Rankhog extension showed

This is what the free Rankhog extension for Chrome showed on this post: how fast it was getting upvotes and a score out of 100. After you sign in, every post in your Reddit feed gets one next to Share. The best ones get a word.

32 upvote/h86BreakoutAdd to Chrome

Someone posted a callout in r/saas with the title "Don't fall for the "how I hit $10k MRR" posts here". Lots of success stories on the sub follow the same script. A backstory, a few lessons, a nice round revenue number, and then it turns out the product is a lead-gen tool. The post says that is no accident, since the sub is full of founders hunting for customers, so that kind of tool is exactly what you would sell there. It opens with a pattern people have half-noticed but never seen spelled out, and it ends by asking if others feel the same way.

It landed because it named something everyone in that subreddit sees every day. It made the success story format itself the topic instead of adding one more success story. The numbers show it: 193 upvotes and 49 comments in 42 hours, about 32 upvotes an hour, and 99% of the votes were upvotes. Almost nobody pushed back. The writing helped too. Short paragraphs instead of one big block made the argument easy to skim and agree with.

For your own post, point at a pattern your audience already feels but has not put into words. Keep it short and break it into small paragraphs. Then end with a question, so people have an easy reason to jump in and say whether they noticed it too.

What we measured

  • Short paragraphs rather than one block of text
  • Almost no downvotes (99% upvoted)

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