Can I share my own AppSumo LTD here?
Yes, but only with real effort. The rule 'NO SPAMMING LINKS' says you can post a case study, a how you made the product story, or an AMA, but not just a link to your deal.
Subreddit guides
r/appsumo rules, stats, and what to post
A source-backed Rankhog guide to r/appsumo: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 3,568
- Verified
- September 18, 2026
- Category
- Bootstrapped SaaS founders and solo software builders
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- No Harassment: Be civil and don’t be a dick to other people just because you don’t agree with them.
- No custom links: No affiliate links, no shortlinks, no custom links of any kind are allowed. If you post a link, it will be reviewed. We will determine whether or not it is an organic link and proceed to approve if compliant.
- No self promotion: This is not a place for you to run your ad. This is a community. No self promotion.
- NO SELLING DEALS: This is not a place for selling your licenses for Appsumo deals. Do it somewhere else
- NO SPAMMING LINKS: Do not post a link with your LTD on AppSumo without effort. This means, you are welcome to post a case study or how you made the product, or an AMA. That is fine and welcome here. Do not just post a link to your deal and expect it to be okay… it will be removed.
- Please add post flair if applicable!: If you can, try to add post flair as it will help keep the community organized for future sumolings!
Works well
- A detailed case study on how you built your SaaS product and why you chose AppSumo for the launch, with no affiliate or custom links.
- An AMA where you talk about your experience running an AppSumo deal, answering questions about traction, pricing, and customer feedback.
- A feedback request for your AppSumo listing, asking sumo-lings for honest input on your product or deal terms.
- A comparison or insights post about SaaS deals you have tried, focused on what worked and what did not, with no links to your own deal.
Avoid
- Posting an affiliate link, shortlink, or custom link of any kind, since the rule 'No custom links' bans them outright.
- Dropping a bare link to your AppSumo LTD with no context, which breaks 'NO SPAMMING LINKS'.
- Using the community to sell your AppSumo licenses to other members, which is explicitly banned under 'NO SELLING DEALS'.
- Treating the subreddit as an ad channel, since 'No self promotion' says this is a community, not a place to run your ad.
- Being uncivil or harassing people you disagree with, which violates 'No Harassment'.
What r/appsumo Is For
This is a community for sumo-lings, meaning entrepreneurs who are looking for deals on SaaS products and services through AppSumo. People come here to discuss deals, share feedback, and exchange insights about AppSumo offerings. The description says detailed insights and feedback are encouraged, so the room rewards substance over noise.
Rules That Matter Before Posting
The rules that matter most for a marketing-adjacent post are 'No custom links', 'No self promotion', 'NO SELLING DEALS', and 'NO SPAMMING LINKS'. The 'No custom links' rule bans affiliate links, shortlinks, and custom links of any kind, and says any link you post will be reviewed for compliance. 'No self promotion' tells you this is not a place to run your ad. 'NO SELLING DEALS' is blunt about not selling your AppSumo licenses here. 'NO SPAMMING LINKS' is the one that gives you a conditional opening, because it says you can post a case study, a how you made the product story, or an AMA, but not just a link to your deal.
What To Post
A good post here is built around effort and honesty. If you are a founder with an AppSumo LTD, write a real case study about how you built the product, what you learned, and what the deal means for users. You could also host an AMA where you answer questions about your product, your market, and your experience on AppSumo. The goal is to share a story or a lesson, not to drop a link and leave. Add post flair if it applies, since the community asks for it to stay organized.
What To Avoid
Avoid posting any affiliate link, shortlink, or custom link, because 'No custom links' will get it removed. Do not try to sell your AppSumo licenses to other members, since 'NO SELLING DEALS' tells you to do that somewhere else. Do not treat the community as an ad channel, because 'No self promotion' says this is not the place for that. And do not post a bare link to your AppSumo LTD with no context, because 'NO SPAMMING LINKS' says it will be removed.
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Common questions about r/appsumo
Can I include an affiliate or shortlink?
No. The rule 'No custom links' bans affiliate links, shortlinks, and custom links of any kind. If you post an organic link, it will be reviewed and approved only if compliant.
Can I sell my AppSumo licenses to other members here?
No. The rule 'NO SELLING DEALS' says this is not the place to sell your AppSumo licenses.
Do I need to add post flair?
The rule 'Please add post flair if applicable!' asks you to add flair when you can to help keep the community organized.
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