Can I share a link to my own blog post?
No. The “Spam” rule bans all self advertisement and direct advertisement, and submissions that break it are deleted with posters subject to ban.
Subreddit guides
r/content_marketing rules, stats, and what to post
A source-backed Rankhog guide to r/content_marketing: public rules, community context, posting fit, and startup-promotion risk before you publish.
By Anthony Riera, founder and operator of Rankhog.
Subreddit guides combine public Reddit source URLs, captured rules, visible verification dates, and Rankhog's account-safety workflow.
Current public stats
- Members
- 203,563
- Verified
- September 29, 2026
- Category
- Content marketers and SEO operators
Rules can change, so Rankhog keeps verification dates and the original public Reddit sources visible.
Rule summary
- Spam: NO self advertisement or any DIRECT advertisement allowed. Such submissions will be deleted. All posters are subject to ban, this is your only warning.
- Low-quality content: You're a content marketer! You should know the difference between good and bad content. Low-quality, basic posts that can be answered with a quick Google search will be removed if reported. This is in efforts to improve the subreddit, and make it interesting for users at all levels.
- Off topic: Posts should be about content marketing. If they're off topic, they're going to be deleted.
- Self-promotion and offers: Offers of services (whether for sale or free), link-exchange or guest post opportunities is not permitted and will be removed. Job postings and 'Looking for freelancers' are allowed.
- Harassment: Posts or comments that bully, threaten, harass others, or are generally inconsiderate of others, will be removed. Assholes will be banned.
- Crosspost from /r/SEO and /r/bigseo: Low-quality crossposts from search engine optimization subreddits that aren't relevant to content marketing will be removed.
Works well
- A detailed writeup of a content lesson you learned, told as plain text with no link, so it reads as advice rather than advertisement.
- A specific question about a content decision you are facing, like how to structure a content plan, asked in a way that invites experienced replies.
- Thoughtful feedback on someone else's content post, which builds the reputation you need before asking for anything.
- A discussion post about a content marketing practice, such as what makes a piece of content worth reading, that goes deeper than a quick Google answer.
- A job posting or a looking for freelancers post, which the rules explicitly allow.
Avoid
- Posting a link to your own blog post, even one you genuinely think is useful, because that is direct advertisement and the rule says such submissions will be deleted.
- Offering your services for free in a post or comment, since the “Self-promotion and offers” rule removes offers whether they are for sale or free.
- Asking people to swap links or inviting guest post exchanges, which the same rule names as link-exchange and guest post opportunities.
- Asking a question that a quick Google search answers, because the “Low-quality content” rule gets basic posts removed if reported.
- Posting something about marketing in general that has nothing to do with content, which the “Off topic” rule says will be deleted.
- Crossposting a thin SEO thread from r/SEO or r/bigseo that does not really connect to content marketing, per the “Crosspost from /r/SEO and /r/bigseo” rule.
What r/content_marketing Is For
This is a community of content marketers who help each other improve by giving feedback, sharing advice, and passing around useful resources. The people here do content work for a living, so the bar for what counts as a good post is higher than in most marketing rooms. The public description says it plainly, this is not a place to spam your blog. If you show up to learn, swap honest advice, and give feedback on other people's work, you fit right in.
Rules That Matter Before Posting
The rule that decides everything here is “Spam”, which bans all self advertisement and direct advertisement and warns that all posters are subject to ban. Right behind it sits “Self-promotion and offers”, which removes offers of services whether for sale or free, plus link-exchange and guest post opportunities, with one carve-out for job postings and looking for freelancers posts. “Low-quality content” matters because the moderators hold this room to a professional standard, so posts answerable with a quick Google search get removed if reported. “Off topic” keeps everything anchored to content marketing. “Crosspost from /r/SEO and /r/bigseo” removes low-quality SEO crossposts that are not relevant to content marketing. Finally, “Harassment” gets bullies banned.
What To Post
A good post here is a real content marketing question or a piece of advice that goes deeper than a search result. Ask for feedback on a content strategy, share a lesson from a campaign you ran, or discuss what is working in content right now. Write the post itself well, because you are being judged by people whose job is judging content. If you want to mention your own work, describe what you did and what you learned in plain text, and leave the link out. Keep every post clearly about content marketing, not general marketing or pure SEO.
What To Avoid
The fastest way out is self advertisement, because the “Spam” rule deletes such submissions and says all posters are subject to ban, with that being the only warning. The “Self-promotion and offers” rule removes offers of services, whether for sale or free, along with link-exchange and guest post opportunities. Job postings and looking for freelancers posts are the one exception and are allowed. The “Low-quality content” rule removes basic posts that a quick Google search could answer, so do your homework first. The “Off topic” rule deletes anything not about content marketing. The “Crosspost from /r/SEO and /r/bigseo” rule removes low-quality SEO crossposts that are not relevant to content marketing. And the “Harassment” rule is blunt, posts or comments that bully, threaten, or harass others get removed, and assholes get banned.
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Common questions about r/content_marketing
Can I offer my content services for free to build a portfolio?
No. The “Self-promotion and offers” rule removes offers of services whether they are for sale or free.
Can I post a job opening or look for freelancers?
Yes. The same rule that bans service offers explicitly allows job postings and looking for freelancers posts.
Is SEO talk allowed at all?
Yes, if your post is about content marketing and is not a low-quality crosspost from an SEO subreddit that has nothing to do with content.
Can I ask a basic beginner question?
No. The “Low-quality content” rule says posts answerable with a quick Google search will be removed if reported.
Lists featuring r/content_marketing
Use these audience lists to decide whether r/content_marketing is the best fit for your Reddit SEO plan or just one supporting community.
Best Subreddits For Content Marketers
A Rankhog list of subreddits for content marketers: where to discuss strategy, SEO, copy, analytics, and safer Reddit participation.
- Audience
- Content marketers
- Subreddits
- 6
Best Subreddits For Reddit Marketing
A Rankhog list of subreddits for Reddit marketing: where SaaS teams can learn community fit, answer buyer questions, and avoid spammy promotion.
- Audience
- SaaS teams doing Reddit marketing
- Subreddits
- 6
Best Subreddits For SaaS Marketing
A Rankhog list of subreddits for SaaS marketing teams: where to study buyer language, answer useful questions, and avoid promotional mistakes.
- Audience
- SaaS marketing teams
- Subreddits
- 6
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