r/TechSEO rules, stats, and what to post

This community is for the tech nerd side of SEO, as the description says. That means the people here care about the engineering and infrastructure layer of search, things like crawling, indexing, rendering, site architecture, and the deep technical details that most general SEO discussions skip. The members are practitioners who work on technical SEO problems, and the rules make clear that many of them work at companies in this space. The rules also tell you who this sub is not for. If your question is beginner level, generic, or about your career, the moderators point you to other subreddits. This is a room for people who already know the basics and want to talk shop at a technical level.

The rule that decides most outcomes here is “Don't be a shill”. It says plainly that this is not a marketing channel for your company, and any post that seems like advertising or promotion only will be removed. The rule does leave a small door open, because it says the community has many members who work at awesome companies and wants to know what they are up to. That reads to me as you can talk about your work inside a technical discussion, but you cannot make the post about your company. The second rule that matters is “Make your post clear, comprehensive, and technical SEO related.” Posts that lack insight or effort get removed, and the rule calls out easily googled questions as an example. That means a thin post with a link and a question will not survive. The third rule is “Beginner, generic, or career related questions go elsewhere.” Beginner questions belong in /r/seo, non technical SEO questions in /r/BigSEO, and local SEO questions in /r/localseo. Finally, “Be nice: no offensive behavior, insults or attacks” sets the tone, and the moderator one-liner confirms they remove uncivil, off topic, low effort, beginner level, or promotional posts.

A good post here is a deep technical SEO topic, written clearly and with real substance. Think of a specific problem you solved, the technical details of how you diagnosed it, and what you learned. The rule asks for posts that are clear, comprehensive, and technical SEO related, so bring the full picture, not a teaser. If you work at a company, the “Don't be a shill” rule suggests the community is open to hearing what you are up to, as long as the post is a genuine technical discussion and not an ad. Share the engineering lesson, the architecture decision, or the diagnostic process, and leave the product pitch at home. If you have a question, make sure it is technical, not easily googled, and not a beginner or career question, because those belong in other subreddits.

The fastest way to get removed here is promotion. The “Don't be a shill” rule removes any post that seems like advertising or promotion only, and the policy brief confirms promotion is banned because this is not a marketing channel. The second trap is posting the wrong kind of question. “Beginner, generic, or career related questions go elsewhere” means beginner questions go to /r/seo, non technical SEO questions to /r/BigSEO, and local SEO questions to /r/localseo. The third trap is low effort. “Make your post clear, comprehensive, and technical SEO related” removes posts that lack insight or effort, including questions that are easily googled. Off topic posts are also removed under that same rule. And under “Be nice: no offensive behavior, insults or attacks”, any offensive behavior, insults, or attacks are out of bounds.

This is one of the few communities where the rules tell you exactly where your off topic question belongs, which I find refreshingly honest. The “Don't be a shill” rule even says the moderators want to know what members at companies are up to, they just refuse to let the sub become a free marketing channel. My honest read of the evidence is that this room rewards deep technical substance and punishes anything that smells like a pitch, so bring your hardest earned crawl budget lesson or leave empty handed.